Miracle Car Wash Advisors, a specialized advisor in car wash mergers and acquisitions, helped broker the successful sale of Purple Elephant Car Wash, a five-location express car wash platform operating across Connecticut.
Four of five Purple Elephant locations — in Waterbury, Middletown, Torrington, and Naugatuck — were acquired by Summit Wash Holdings, the parent company of Russell Speeder’s, Speeders, and Waters Car Wash.
Purple Elephant founders Allan & Heather Scozzari, Bob Rossini, and Tony Setaro originally built and operated their car washes independently before coming together in 2021 to unify their sites under the Purple Elephant brand. The decision was deliberate: by consolidating operations, systems, and member experience under a single name, the partners created a true multi-site platform — one that could later be marketed and sold as a package rather than as five separate single-site transactions.
That foresight directly translated into stronger buyer interest, a more competitive process, and a meaningfully higher valuation than any of the locations would have commanded on their own.
“Coming together as partners and unifying under one brand was the most important decision the three of us ever made,” said the owners of Purple Elephant Car Wash. “We knew that the day would come when we’d want to sell, and we wanted to sell from a position of strength — as a real platform, not as five one-offs.
“Building Purple Elephant into something a strategic buyer would value took years of work, and we’re proud of what we created together. Choosing the right partner to carry it forward mattered enormously to us. We’re confident Summit will continue to deliver the experience our members expect, and we’re grateful to the Miracle team for running a process that truly reflected and captured the value of what we built.”
For Summit Wash Holdings, the acquisition deepens its position in Connecticut, where Russell Speeder’s now operates more than 30 sites, and reinforces the company’s continued expansion across the Northeast.
“Purple Elephant is exactly the kind of platform we look for — well-located, well-operated, and built around a loyal membership base,” said Reed Taylor, SVP of M&A and transformation at Summit. “These four locations strengthen our Connecticut network and give us additional reach in communities we know well and have enjoyed serving for many years.”
Miracle Car Wash Advisors exclusively represented the sellers in a confidential, competitive process. The structured bid solicitation drew strong interest from both strategic and financial buyers and resulted in a bifurcated outcome that maximized value across the portfolio — four locations sold as a platform to Summit, and the Waterbury Chase Avenue site divested to an individual operator whose plans were aligned with that specific location.