Marketing

Soapy Joe’s, a family-owned business with 27 locations and growing, serving San Diego County, joined Comic-Con on a mission — to find the perfect partner for the company’s mascot, Soapy.…

Soapy Joe’s, a family-owned business with 27 locations serving San Diego County and known for its commitment to quality service and community engagement, celebrates the organizations making a difference year-round…

            In the not-so-distant past, many car wash service menus were simply large, hand-painted wooden signs mounted on a wall facing the tunnel entrance. The options were standardized as “good,…

            Let’s not sugarcoat it. Most car wash operators are invisible online.             They’ve got a Facebook page with 47 likes, three posts from 2022, and a Google Business Profile…

            The inside of a car or SUV is like a rolling living room, with all the comforts of home. It makes sense, then, that those who demand that their…

            Car washes face the same challenge as any other retail business: getting customers’ attention.             Many communities have several car wash sites, each offering different incentives, subscriptions, rewards, perks,…

            For decades, car wash buildings have been treated as merely necessary infrastructure — boxes, either made of concrete blocks or steel, that kept equipment dry and out of sight.…

            Let me tell you something I’ve learned over the years: If you wait until Thanksgiving to start pushing gift cards, you’re almost too late. I don’t care how good…

            Membership counts are up at many washes. But here’s the question that’s been nagging at me lately ― how many of those members are actually staying?             I’ve been…

            There has never been more noise in the marketing world. Between the daily scroll, endless e-mails, and algorithm shifts, grabbing someone’s attention is harder than ever. For car wash…