AMP (an NCS company) and Welcomemat, a leading car wash digital marketing company, partnered to build a fully integrated e-commerce engine that bridges customer experience with membership growth.
Together, the teams implemented the solution at Flagstop Car Wash, creating a seamless buying journey that is driving measurable growth in membership and revenue.
Flagstop Car Wash is a leading express car wash operator in Central Virginia, serving customers across more than 30 locations.
AMP and Welcomemat partnered to help Flagstop turn its digital experience into a true growth channel. While Welcomemat had already designed Flagstop’s website and overall customer journey, the site still relied on third-party redirects for wash and membership purchases — creating friction, drop-off, and lost engagement. The new native ecommerce integration keeps customers inside a single seamless experience and captures retail traffic directly.
“Flagstop’s vision was clear. They wanted a seamless, engagement-focused website experience that matched the quality of their in-person service,” said Jonathan Kierman, VP, Welcomemat . “By eliminating third-party redirects and integrating a native ecommerce storefront, we helped turn their website into a true membership growth engine.”
“From a technology standpoint, this integration allows real-time communication between the operational platform and the digital storefront,” said Adam Trien, AMP CEO. “Customers can purchase online and immediately exist inside the wash ecosystem — no delays, no manual steps — creating a consistent experience for both the operator and the customer.”
The impact at Flagstop Car Wash was immediate. Within the first month of launch, more customers were joining memberships, starting purchases, and engaging with the site — all signs that removing friction from the buying process was working.
Website engagement increased by 78 percent, new visitors by 23 percent, and active shoppers on the site by 22 percent.
As the new experience matured, performance continued to climb. The website shifted from an informational page to an active sales channel that generated customer engagement and membership purchases. Customer actions tied to engagement grew by 56 percent, visitor volume by 24 percent, overall interactions by 117 percent, and active customers by more than 21 percent.
“Welcomemat gives us another great way to connect with guests,” said Flagstop creative director Cathrine Roby. “They can explore what makes Flagstop different and pre-purchase their wash in one smooth, convenient experience.”