Equip Auto Paris is taking a step forward in developing its automotive offerings by announcing a strategic partnership with Formation Detailing, a leading player in detailing and professional training.
As part of the 2027 edition of the trade show and conference, the partnership will create a new area dedicated to automotive cosmetics and detailing, located between the car wash and body repair sectors.
Designed as a genuine space for entertainment, demonstrations, and knowledge sharing, this new piece of the exhibition will feature:
- Live demonstrations.
- Daily entertainment and activities.
- Masterclasses and expert talks.
- Before-and-after educational showcases.
- Careers and opportunities within the detailing industry.
The highlight of this area will be the live restoration of a “barn find” vehicle throughout the entire exhibition. A spectacular transformation carried out by the teams and experts present on the detailing area, showcasing the expertise, technical skills, and passion that drive professionals in the sector.
“This partnership marks an important step in the development of new high-potential sectors for Equip Auto,” said Aurélie Jouve, director of Equip Auto exhibitions. “Detailing and automotive cosmetics are responding to growing expectations from both the market and industry professionals. We want to provide this sector with a platform for expression, visibility, and demonstration that reflects its dynamism.”
Formation Detailing will play a central role in the project, maintaining a continuous presence throughout the exhibition while bringing together industry professionals, specialist centers, partner brands, and future talents of the detailing sector.
With this new area, Equip Auto Paris continues its mission of anticipating developments in the automotive after-sales and services market while bringing together all industry stakeholders around emerging trends, innovations, and professional expertise.