CRUSH! Car Mats are designed to release fragrance on demand. Unlike traditional air fresheners, the 17” x 22” floor mats live on the passenger side of the car and release scent when stepped on or crushed. The six launch designs span fruits (cherry, strawberry, and watermelon) and objects (lucky cat, rubber duck, and luchador mask) each with its own personality and a matching signature scent. Every mat is made from 100 percent bio-based, fully biodegradable material. Mats are available through the brand’s website, with additional availability at select retail destinations later this year.

Simplifyber Inc.,
1015 Aviation Parkway, Suite 100,
Morrisville, NC 27560.
E-mail: info@crushandsniff.com.
Website: www.crushandsniff.com.