Richmond, VA-based Flagstop Car Wash has announced the completion of converting their remaining full-service locations into express exterior style car washes. The move represents a key step in the company’s dedication to a hyperlocal development strategy.
“We decided to pause our new builds and take advantage of the pandemic and complete these conversions in 2020,” stated Craig Marable, Flagstop’s COO. “Our location in Colonial Heights reopened in December, and knowing these conversions are complete was a great way to end 2020,” he continued.
The company acquired Village Car Wash in Short Pump and will be razing that site this summer to build a completely new car wash complex. Two news sites were acquired at Stonebridge Shopping Center and River’s Bend in Chesterfield. Construction will start this spring.
Flagstop’s goal is to have more than 20 locations in the Richmond market by the end of 2023, up from the current 11. As the largest car wash chain in central Virginia, the company plans to stay only in the greater Richmond market and focus on monthly subscription plans. This hyperlocal market strategy will continue to increase the value of Flagstop’s monthly subscription plan to members as well as provide the most efficient use of the company’s marketing dollars.