Industry Newsline

DRB CONSOLIDATES

08/24/20

DRB Systems®, Unitec®, Suds Creative™, NoPileups™ and Sage Microsystems™ are now united under a Masterbrand: DRB. Together, the organization helps car wash operators and quick lube shops chart new paths to growth with data‐driven technology solutions.

In 2016, DRB Systems, a provider of point‐of‐sale and tunnel technology to the conveyorized car wash market, joined forces with Unitec, which serves the unattended and c‐store car wash market with reliable point‐of‐sale software and hardware.

Soon after, the organization added: 

  • NoPileups, a full‐tunnel management system that helps conveyorized car washes increase tunnel capacity and prevent in‐tunnel collisions
  • Suds Creative, a data‐driven, consumer behavior company dedicated to optimizing revenue for car washes
  • Sage Microsystems, a provider of point‐of‐sale and business-management solutions to the quick lube industry

Until now, all of the companies maintained their separate brand identities, but it became evident that it was time to unite under a common Masterbrand with a common goal.

The combined DRB is poised to help car wash operators maximize profitability with:

Data insights and solutions that predictably drive throughput and revenue

Reliable, intuitive software and hardware innovations that delight consumers, are secure, simple to service, and easy to use

Best‐in‐class support team that is passionate about keeping car washes running

To differentiate between the two major markets DRB serves, DRB Systems will be referred to as DRB Tunnel Solutions with NoPileups remaining as a product under the Tunnel Solutions business unit. Unitec will be identified as DRB In‐Bay Solutions. The Unitec name will still be associated with the in‐bay point‐of‐sale hardware and Sierra® and Director® software. Suds Creative and Sage Microsystems will not change their brand names but will fall under the DRB Masterbrand.  



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