The Northeast Regional Carwash Convention (NRCC), one of the premier gatherings for professional car wash operators, suppliers, and industry leaders, unveiled a new brand identity and expanded regional focus, extending its reach to car wash operators across the East Coast.
For 36 years, the convention has served as a key event for operators throughout the Northeast, providing valuable education, networking opportunities, and access to the latest innovations in the professional car wash industry. As the industry continues to evolve and grow, convention leadership recognized an opportunity to broaden its mission and better serve operators across a larger geographic footprint.
As part of this evolution, the organization introduced a new logo and refreshed brand identity that reflects the convention’s growth, forward-thinking vision, and commitment to supporting operators from Maine to Florida.
“Our goal has always been to create a welcoming place where operators can learn, connect, and grow their businesses,” said Dave DuGoff, co-chair of the Mid-Atlantic Carwash Association. “With this new brand and expanded focus, Carwash Con East is welcoming operators from up and down the East Coast to join us for the same high-quality education, networking, and industry insights the convention has become known for, but on an elevated scale.”
The rebrand represents more than a visual change. It signals a renewed commitment to:
- Bringing together car wash professionals from across the East Coast.
- Expanding educational programming and industry resources.
- Strengthening connections between operators and leading suppliers.
- Supporting innovation and growth in the professional car wash industry.
Attendees can expect an expanded and dynamic mix of industry-leading speakers, cutting-edge technology, and valuable networking opportunities in an intimate setting that has made the gathering a must-attend event for operators and suppliers.
“We are so excited about our new brand and what it represents,” said co-chair Mike Ashley. “Our board continues to reimagine our mission and put our attendees and vendors first — and we always will.”
Carwash Con East will be held October 5-7, at the Atlantic City Convention Center, with the Hard Rock Hotel & Casino serving as the host hotel. For more information and to register, visit the event website or call (800) 868-8590.
