The Car Wash Operators of New Jersey (CWONJ) held its first event at Shore Car Club, a private car storage and members club on August 18.
The event included a barista bar food truck, catered lunch, wine, beer, and soft drinks for operators and their guests.
“We have never done anything like this before and it was great,” said CWONJ president Dino Nicoletta. “Being exposed to these impressive cars in such a state-of-the-art setting gave our members a unique opportunity to network in a relaxed, low-key environment while stepping away from the demands of their businesses for a few hours.”
Shore Car Club is a 40,000-square-foot members club, event space, and private storage solution for car collectors and enthusiasts. It features 14 private garages with discreet, private access; two indoor wash bays; secure storage for 110 vehicles; and seven luxurious members’ spaces.
The members’ spaces include a 6,000-square-foot lounge, an OldWorld style library, a game room that features a Trackman golf simulator, and two state-of-the-art driving simulators in addition to outdoor terraces, as well as modern co-working spaces.
Bryan, Michelle, and Dayna Gold own the facility, and Michael Salerno is a cofounder. The venue opened in November of 2025 and is the first of its kind in the Garden State.
“Members can expect to enjoy the modern and thoughtful design of the club that still feels relaxed and personal,” said Dayna Gold. “The concept was born out of our own interests — we are car enthusiasts with a deep appreciation for design, architecture, timepieces, excellent food and drinks, and meaningful connections.”
The CWONJ’s next event is its fall membership meeting at Suburban Golf Club in Union on November 10. The event’s featured speaker is John Roush, founder and chief executive officer of Express Wash Concepts based in Ohio.
Roush is a car wash owner/operator and commercial retail development executive with more than 25 years of experience in retail, commercial, and residential projects. To date, he has developed, site selected, and built more than 142 multi-branded express tunnel car washes under the award-winning brands of Moo Moo Express, Flying Ace Express, Clean Express, Green Clean Express. and Bee Clean Express.
During his address, Roush will share his innovative car wash history, emphasize building a strong team, and highlight the company’s commitment to cause marketing. To register and learn more visit www.cwonj.com.
