Express Wash Concepts (EWC), a leading express car wash operator, announced a new partnership between its Clean Express Auto Wash brand and the Pittsburgh Steelers, bringing together two organizations with a strong commitment to the Western Pennsylvania community.
As a Proud Partner of the Pittsburgh Steelers, Clean Express will connect with Steelers fans throughout the year through team branding, fan experiences, community impact initiatives, and an all-new Victory Drive presented by Clean Express Auto Wash promotion designed to celebrate every Steelers regular-season home win.
“Pittsburgh has become an incredibly important market for Clean Express, and we couldn’t be more excited to align our brand with an organization that means so much to this community,” said John Roush, founder and CEO, Express Wash Concepts. “The Steelers represent tradition, loyalty, and a commitment to Pittsburgh that extends well beyond football. We share that commitment to community and look forward to creating a partnership that rewards fans, supports our communities and gives Steelers Nation another reason to celebrate a victory.”
The partnership also has a unique connection to one of the most storied moments in Steelers history. Jim Baker, owner of the property where Clean Express Auto Wash’s Pleasant Hills location operates, is the longtime Steelers fan who recovered the game ball from Franco Harris’ legendary “Immaculate Reception” during the 1972 AFC Divisional Playoff game.
“The Steelers have been part of my life and my family’s story for more than 50 years, so it’s exciting to see Clean Express build this relationship with the team,” said Baker. “I’ve been proud to have Clean Express as a tenant in Pleasant Hills and to see the company continue investing in the Pittsburgh community. Bringing these two organizations together feels like a great fit for Pittsburgh.”
Throughout the 2026 regular season, every Steelers home game victory will trigger Victory Drive presented by Clean Express Auto Wash, giving fans a chance to celebrate a win with a free car wash while also unlocking exclusive Wash Smart Unlimited Club savings.
On each Steelers home game day, fans can visit the Victory Drive landing page and sign up for the promotion. If the Steelers win, registered fans will receive an offer for a free signature Clean-est Ultra wash ($28 value), redeemable the following day at any Clean Express Auto Wash location.
“We’re excited to welcome Clean Express Auto Wash as a Proud Partner of the Pittsburgh Steelers,” said Ryan Huzjak, senior vice president of business operations, Pittsburgh Steelers. “Victory Drive creates a fun new way for our fans to celebrate Steelers wins while also extending the impact of the partnership into the Western Pennsylvania community. We look forward to working together throughout the season and beyond.”
For every new membership generated through Victory Drive, Clean Express will donate $10 to United Way of Southwestern Pennsylvania. The Pittsburgh Steelers will match Clean Express’ annual contribution up to $5,000, further extending the program’s impact and supporting efforts benefiting the next generation of youth throughout Western Pennsylvania.