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Features

Insurance - What You Need; Why You Need It
A customer calls your shop wanting a detail and you tell him about your free pick-up and delivery service. He says, “That sounds great, but are you insured?”

The Lifelong Student
After 20 years in detailing some industry veterans get stuck in their ways, unwilling to put in the time to grow their knowledge base and improve their services. That is not... More »

The Detailer - Businessperson or Technician?
Michael Geiber, in his renowned book, “The E Myth,” states that the fatal mistake a small-business person makes is believing that, if they know how to perform the technical... More »

Manufacturers' Showcase

Detail Products
DETAIL PLUS Car Appearance Systems Portland, Oregon DETAIL PLUS Car Appearance Systems is a leader in auto detailing equipment; auto detailing technology; auto detailing... More »

  Product Showcase

CUSTOM ORIFICES
Industrial Specialties Mfg., (ISM) manufactures Custom Fittings for both assemblies and orifices. New upgrades in technology, have simplified the ISM processes allowing for... More »

STAIN REMOVING
Meguiar’s® has developed two new interior cleaning products to help car care pros remove even the most stubborn stains. These new products include Meguiar’s Professional... More »

EASY-TO-USE THERMOSTATS
EasyHeat, maker of WarmTiles™ floor warming systems, introduced the dual-voltage programmable EasyHeat FGS and FG Thermostats. The thermostats are engineered to provide... More »

Profile in Success

The Lifelong Student
After 20 years in detailing some industry veterans get stuck in their ways, unwilling to put in the time to grow their knowledge base and improve their services. That is not... More »

Hitting the Million Dollar Jackpot
When Rob Schruefer took a cash advance on a credit card 10 years ago to purchase his first mobile detailing vehicle he wasn’t sure if his gamble would pay off. The few... More »

The Test of Time
Over the past few decades detailing has evolved into an industry all its own and Jim Goguen has been there every step of the way. Over the past 30 years Goguen has progressed... More »

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