Profile in Success

Preview: 2018 The Car Wash Show

03/01/18

The International Carwash Association’s annual event — The Car Wash Show™ — takes place April 26 through April 28 at the Las Vegas Convention Center in Las Vegas, NV.

The schedule follows a by-now-familiar pattern. On pre-show day, Wednesday April 25, there are two seminars on offer: one for emerging leaders, the other for new investors. The Automotive Oil Change Association welcomes its members with a reception on Wednesday evening and also conducts its annual membership meeting.

The following three days are packed with education sessions — more than 70 in all. And if attendees have a further thirst for information, the organizers have arranged Quick Hits — mini seminars — that take place right on the tradeshow floor, minimizing the interruption of exhibit-visiting time.

Day two, Friday, starts off with the general session during which breakfast is served, attendees are apprized of the State of the Industry, and the keynote address can be heard.

There are several opportunities to socialize and network with peers. The welcome reception takes place on Thursday right on the tradeshow floor. On Friday afternoon, attendees can roam the tradeshow floor in what the organizers have labeled an “exhibitor booth crawl.”

For the latest information, call ICA headquarters at (888) 422-8422, or visit www.thecarwashshow.com on the web.

 

SCHEDULE OF EVENTS*

Wednesday, April 25

1:00 p.m. – 5:00 p.m.
• Emerging Leaders Seminar and Reception
• New Investors Seminar and Reception

7:00 p.m. – 9:00 p.m.
AOCA Welcome Reception and Annual Membership Meeting 

Thursday, April 26

8:00 a.m. - 9:00 a.m.
Educational Sessions
• Creating the Perfect Customer Journey
• Listen, Learn, and Earn
• Tips for Hiring Technicians and Hourly Workers
• Trends in Attracting and Retaining Good Entry Level Employees in the Car Care Industry
• Unlocking the Keys to Authentic Leadership for Owners/Operators
• What Big Brands Know that Creates Brand Loyalty for Multiple Locations

9:15 a.m. - 10:15 a.m.
Educational Sessions
• Ahead of the Curve: Short-Term and Long-Term Economic Forecasts
• Fundamentals of Express Car Wash Success: Blue Ocean vs. Red Ocean Site Selection
• How to Create a Total Online Presence
• Leveraging the Car Wash Industry’s Most Advanced Technology
• Planning for Exiting Your Business: Some Dos and Don’ts
• Roundtable for Site Managers
• Self-Serve Operator Chat
• Unlocking the Keys to Authentic Leadership for Site Managers
• What Big Brands Know that Helps Smaller Businesses Stand out

10:30 a.m. - 11:30 a.m.
Educational Sessions
• Listen, Learn, and Earn
• M&A and Financing Trends in the Car Wash Industry Today
• Maximizing Monthly Plans to Drive Profitability
• Motivating and Marketing to Millennials
• Panel: Trends in the Full/Flex and Exterior/Express Exterior Segments
• Peer-to-Peer Successful Marketing Ideas
• Self-Serve Roundtables
• Successful Transmission Maintenance Under the New Weights & Measures Regulation

11:00 a.m. - 6:00 p.m.
Trade Show Floor Open

Noon – 1:00 p.m.
AOCA Government Affairs Committee Meeting

4:30 p.m. - 6.00 p.m.
Welcome Reception on the Tradeshow Floor

Friday, April 27

8:00 a.m. - 9:30 a.m.
General Session
• Breakfast
• State of the Industry Presentation
• Keynote Address

9:45 a.m. - 10:45 a.m.
Educational Sessions
• Dealing with Difficult Customers and Situations
• How to Earn $20 or More on Your Top Exterior Package
• How to Get Your Profits to Shine on the Quick Lube Side of Your Business
• Keeping Your Self-Serve Car Wash Competitive
• Motivating and Marketing to Millennials
• New Car Technology: What You Need to Know Now
• The Changing of the Guard: Shifts in Leadership and Workforce

11:00 a.m. – noon
Educational Sessions
• AOCA Talk: Live Panel Discussion
• Communicating Trust in the Digital Age
• New Car Technology Roundtable
• The Changing of the Guard: Shifts in Leadership and Workforce
• The Single Best Strategy to Win Every Customer in 2018
• What Gets a Customer to Try Your In-Bay Automatic? Why Do They Come Back?

11:30 a.m. – 5:30 p.m.
Trade Show Floor Open

4:30 p.m. – 5:30 p.m.
Booth Crawl on the Tradeshow Floor 

Saturday, April 28

9:00 a.m. - 10:00 a.m.
Educational Sessions
• New Car Technology: What You Need to Know Now
• New Investor: The Real Numbers and 7 Pitfalls You Must Master
• Panel: Trends in the Full/Flex and Exterior/Express Exterior Segments
• The Consistent Company: Building an Engaged and Trustworthy Culture Across Sites
• The Customer of the Future: Will Tomorrow’s Customers Be Yours
• Trends in Attracting and Retaining Good Entry-Level Employees in the Car Care Industry

10:00 a.m. – 2:00 p.m.
Trade Show Floor Open 

* Schedule of events based on information available February 6, 2018 subject to change. 



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