First, I’d like to disclose that I’m no digital marketing expert. I’m just a car wash guy who realized years ago that I need to know just enough about this stuff to keep it from tanking my business.
So you think you’re doing a good job keeping up with the Joneses: You’ve added sheets of foamed detergents, protectants, and waxes. You’re hitting customers with a sizzling LED light show.
“Things may come to those who wait, but only the things left by those who hustle.” Anyone hoping to take in their unfair share of business during the upcoming busy
Last month, I wrote about the $15/hour minimum wage movement. From the comments I got back, it seems that I struck a nerve. The requirement to reduce labor through automation and leverage technology to retain customers was...
I finally did it. Ever since reading a news story a few months back regarding California passing a law to raise the minimum wage to $15 per hour by 2022, I had been planning to sit down and calculate what the impact means to hand...
I’ve heard it said that “every exit is an entry somewhere else,” but that doesn’t make creating your strategic exit plan any easier. Whether you have a vague plan of someday selling to the highest bidder, handing over your car...
I’m only an average golfer. I love the game, however, and play whenever I can. So what does golf have to do with washing cars? Recently, I had the privilege of playing with a group of friends at Pebble Beach.
With real estate prices soaring, and the car wash industry booming, some have resorted to buying properties that wouldn’t have been considered even just a few years ago. While it’s one thing for a newcomer to the industry to...
What’s it worth to you? Ever hear that expression? As a kid, did you trade marbles, or maybe baseball cards? If so, you may have asked the question yourself to a friend when he said he wanted your prized rookie baseball card or...
I’m sure you’ve all heard the expression before: “Don’t bite the hand that feeds you.”
struggled with the subtitle for this one. I started with, “Do What You Do Best and Leverage the Rest.
Ho, Ho, Ho, and Merry Christmas. That’s right, I’m writing about Christmas in February. Why? Because last December, right before the holidays,
It’s a New Year — time to sit down and ask yourself, “How exactly do I stack up?” Are you keeping up with the Joneses? I don’t mean in your local community, I mean overall, how do you rate compared to your peers?
In a world where it’s possible for a doctor to accidentally leave a watch inside a patient, it’s hard to argue against the possibility that a detailer can leave a bottle of some fruity scented chemical
Can you believe that 45 years have passed since McDonald’s first used the tagline, “You Deserve a Break Today”?
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