Industry Newsline



The Car Care Council has launched a new industry toolbox for aftermarket companies and organizations to find everything they need to participate in the Be Car Care Aware consumer education campaign. The toolbox is featured on the Car Care Councils website at

The new toolbox serves as a one-stop-shop for ideas, tools, and resources to help aftermarket businesses reach out to new and existing customers, said Rich White, executive director, Car Care Council. Whether its something as simple as handing out Car Care Guides or more elaborate like conducting a community car care event during National Car Care Month in April or Fall Car Care Month in October, the tool box walks aftermarket professionals through the many different ways that they can get involved in the campaign to grow their business and connect with the community.

The toolbox is organized into several toolbox drawer categories labeled: Get Started, Participate in Car Care Months, Host an Event, Promotional Materials, Communicate with Your Customers, The Car Care Guide, Tune Up Your Website, Car Care Clips, Latest News, and Resources.


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