The Car Care Council has announced an agreement with the Automotive Industries Association of Canada (AIA Canada) and the Asociación Nacional de Representantes, Importadores y Distribuidores de Refacciones y Accesorios para Automóviles, A.C. (ARIDRA) to create Car Care Council North America to direct the “Be Car Care Aware” consumer education campaign in the United States, Canada, and Mexico.
“Car Care Council North America builds on the positive reputation and image of the current Car Care Council, that has been funded and directed by the Auto Care Association for nearly 20 years as a credible source of information about the benefits of vehicle maintenance, care, and repair,” said Rich White, Car Care Council executive director.
“The North American automotive aftermarket industry is more connected than ever before,” said Jean-François Champagne, president, AIA Canada. “Establishing the CCCNA as an organization that reaches across borders to provide extensive consumer education on vehicle care and maintenance in all three countries together is a clear reflection of that interconnectivity. AIA Canada is proud to be a part of this initiative.”
“The creation of the expanded council seeks the unification of services in the United States, Canada, and Mexico, to ensure that vehicles have preventive and not corrective maintenance. We intend to create consumer awareness to keep the vehicles in optimal condition,” said Alejandro Calderón, ARIDRA president. “For ARIDRA, it is an honor to join Car Care Council North America, which will surely help reduce accidents and increase vehicle passenger safety.”