Features

Mobile marketing is a way for a business to reach people in a way that is optimized for smartphones and other mobile devices through apps, social media, and mobile enhanced websites. »

The SEMA (Specialty Equipment Market Association) Show was held again this year at the Las Vegas Convention Center from November 5-8. According to the show’s website, this year’s attendance was in excess of 71,000 with 2,400... »

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos »

Today’s ultracompetitive marketplace is overflowing with high-tech, next-gen detailers poised to pounce on unprepared competitors. »

In Part I of this article, in the November 2019 issue of Auto Laundry News, we explored what an equity rollover is and the motivations behind it. »

One of the goals of automobile manufacturers is to provide their customers with an attractive exterior finish that will last for the life of the vehicle as well as a finish that is more protective. »

etworking is recognized as a major influence on one’s ability to achieve great success. The most successful people in the world possess the capability to influence and shape the opinions of others.  »

Auto Laundry News invited executives from car wash companies that are actively seeking to add wash locations to their holdings to share their insights on how the following 12 months might shape the industry. The participants are: »

According to the Auto Laundry News 2019 conveyor survey, most of the benchmarks remain positive for express-exterior conveyor operators. »

Most of us who are currently involved in the automotive reconditioning industry had to, at one point or another, make a decision as to whether or not we would have a mobile or fixed operation. »

Why would a customer choose your car wash over any other?

Just a few years ago, building a car wash in a market was its own barrier to other competitors entering.  »

Drawing customers to your wash is a year-round effort. Whether it is advertising, geo-located promotions, or good old-fashioned superior service, owners are constantly looking for ways to attract new washers. »

You are not in control of everything. That’s right. As much as you’d like to, you cannot control all that goes on around you. Unlikeable policies will be made, people will say and do things that upset you,  »

The crucial importance of foam in self-serve car washing bays is right there in the name: foaming brush. Without an adequate supply of thick, cleansing, sudsy foam to properly loosen grit and serve as lubrication, a foaming brush... »

Converting an in-bay automatic car wash system into a higher volume mini-tunnel is said to be easy, affordable, and profitable. »