Features

The Car Wash Show Cancelled

04/01/20

On March 10, the International Car Wash Association issued the following statement:

“After weeks of careful monitoring of the ongoing spread of the Coronavirus (COVID-19), the Board of Directors of International Carwash Association (ICA) today voted unanimously to cancel The Car Wash Show™ 2020, scheduled to be held April 6-8 at the Henry B. Gonzalez Convention Center in San Antonio, TX.”

Citing the latest guidance released the previous day by the White House Coronavirus Task Force, which broadened the recommendations to consider postponing meetings and limiting attendance for any American, the association decided that the current environment made it impossible to hold a successful event for attendees and exhibitors.

“We are extraordinarily disappointed by having to make this decision,” said Eric Wulf, ICA CEO, “but the latest guidance from public officials makes it clear that the most responsible decision is to put the safety of our guests first, and cancel the event for the original dates. We want to thank our exhibitors and show partners for their commitment and support during these challenging weeks, and we will continue to collaborate with them through this situation.”

The schedule of education sessions, now cancelled, still appears below, both as a record of what might have been and as inspiration for those who planned attendance to gain further industry knowledge. Browsing the seminar list might prompt questions such as: “Is my company ‘human’ enough the win?” or “Is it time to revolutionize my express detailing?”

The association is considering options for rescheduling the event for later dates. For the latest information, call ICA headquarters at (888) 422-8422, or visit www.carwash.org on the web.

EDUCATION SCHEDULE

SUNDAY, APRIL 5

8:00 a.m. - 5:00 p.m.
Registration

9:00 a.m. – 5:00 p.m.
Management Fundamentals Course

1:00 p.m. – 5:00 p.m.
New Investor Seminar
IDA Certification-in-a-Day Event

 

MONDAY, APRIL 6

7:00 a.m. – 7:30 p.m.
Registration

8:00 a.m. – 9:00 a.m.
Educational Sessions:
• Disrupting Disruption (T)
• Improvise This: Engaged Teams (H)
• How Will the Latest PCMO Formulation Impact Your Business? (L)

9:15 a.m. – 10:15 a.m.
Educational Sessions:
• The Connected Consumer of Tomorrow (T)
• Artificial Intelligence: The Real Deal (T)
• Automotive Technical Realities and Their Car Wash Impact (T)
• Connecting to the Culture Story (H)
• Tapping into Your Emotional Intelligence to Succeed in Work and Life (H)
• How to Create the Ultimate Customer Experience (H)
• Raise Your Lid: Realize Your Leadership Potential (L)
• New Investor: Maximizing Your ROI (PSS)
• Vision 2025: Consumer Tends to Watch for in the Next Five Years (PSS)

10:30 a.m. – 11:30 a.m.
Educational Sessions:
• The Connected Consumer of Tomorrow (T)
• Artificial Intelligence: The Real Deal (T)
• Automotive Technical Realities and Their Car Wash Impact (T)
• Connecting to the Culture Story (H)
• Tapping into Your Emotional Intelligence to Succeed in Work and Life (H)
• How to Create the Ultimate Customer Experience (H)
• Lube Center Tips and Tricks: Reduce Liability and Increase Profits (L)
• Leverage Technology to Wash More Cars with Less Labor (PSS)
• Turning Conversations into Customers Through Chat Marketing (PSS)

11:00 a.m. – 6:00 p.m.
Tradeshow Floor Open

1:00 p.m. – 5:30 p.m.
Quick Hits

6:00 p.m. – 7:00 p.m.
Opening Night Party

 

TUESDAY, APRIL 7

7:00 a.m. – 5:30 p.m.
Registration

8:00 a.m. – 9:00 a.m.
Educational Sessions:
• Out-Think the Competition (B)
• The Future of Marketing is You (M)

9:15 a.m. - 10:15 a.m.
Educational Sessions:
• Family Business Succession Strategies (B)
• Leading a Customer-Centric Car Wash Operation (B)
• Be the Disruptor, Not the Disrupted (B)
• Using Facebook to Grow Your Local Business (M)
• 2019 ICA U.S. Consumer Research Study: They Like Us. They Really Like Us! (M)
• The Most Human Company Wins (M)
• Weights & Measures Compliance Training Workshop (L)
• Is Your Market Overbuilt? (PSS)
• Maximize Your Profits with Car Wash Tax Planning (PSS)
• Now Open: The First 90 Days (PSS)
• Site Managers’ Roundtable (PG)

10:30 a.m. – 11:30 a.m.
Educational Sessions:
• Family Business Succession Strategies (B)
• Leading a Customer-Centric Car Wash Operation (B)
• Be the Disruptor, Not the Disrupted (B)
• Using Facebook to Grow Your Local Business (M)
• 2019 ICA U.S. Consumer Research Study: They Like Us. They Really Like Us! (M)
• The Most Human Company Wins (M)
• AOCA Talk Live (L)
• Cyber Risks with Car Washes (PSS)
• M&A and Financing Trends in the Car Wash Industry Today (PSS)
• Tech Talk: Innovation and Total Site Management (PSS)
• Community Relations: Turning Your Neighbors into Your Biggest Cheerleaders (PG)

11:00 a.m. – 6:00 p.m.
Tradeshow Floor Open

1:00 p.m. – 5:30 p.m.
Quick Hits

5:00 p.m. – 6:00 p.m.
Booth Crawl

 

WEDNESDAY, APRIL 8

8:00 a.m. – 1:00 p.m.
Registration

8:00 a.m. – 9:30 a.m.
General Session
• State of the Industry Presentation
• Keynote Address. Speaker: Ben Nemtin

9:30 a.m. – 1:00 p.m.
Trade Show Floor Open

 

KEY:

T       Technology
H       Talent Management
B       Business Strategy
M       Marketing
L        Fast Lube
PSS   Partner Solution Sessions
PG     Peer Group Session
Premium Pass Required

 

Quick Hits

 

MONDAY, April 6

1:00 p.m. – 1:20 p.m.
How to Avoid the Advice Trap

1:30 p.m. – 1:50 p.m.
Five Technologies to Watch in the Next Five Years

2:00 p.m. – 2:20 p.m.
Find Your Perfect Site with Insight Analytics

2:30 p.m. – 2:50 p.m.
Virtual Car Wash Tour: Mr Wash Autoservice AG

3:00 p.m. – 3:20 p.m.
Using AI and Machine Learning at Your Car Wash

3:30 p.m. – 3:50 p.m.
Ceramics: Flash in the Pan or Here to Stay?

4:00 p.m. – 4:20 p.m.
Revolutionize Your Express Detailing

5:00 p.m. – 5:20 p.m.
Choosing the Best Car Wash Door for Your Application

 

TUESDAY, April 7

1:00 p.m. – 1:20 p.m.
Inside the Mind of the New Normal Customer

1:30 p.m. – 1:50 p.m.
2019 ICA U.S. Consumer Research Study

2:00 p.m. – 2:20 p.m.
The History of Coatings and Protectants in the Online Car Wash Market

2:30 p.m. – 2:50 p.m.
Financing Your Car Wash

3:00 p.m. – 3:20 p.m.
Car Wash AI: The Next Generation Car Wash Experience

3:30 p.m. – 3:50 p.m.
Virtual Site Tour: Waterway Car Wash

4:00 p.m. – 4:20 p.m.
Leveraging LPR data to Improve Customer Experience



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