Blue Water Wash LLC is a new entrant in the car wash business and is in a hurry to expand its Woodie’s Wash Shack brand. The firm got its start with the purchase, in May this year, of an existing wash in St. Petersburg, FL. That wash is undergoing an extensive renovation and is being rebranded.
The Woodie’s theme harkens back to the ‘50s and ‘60s, a time when woodie stations wagons were identified with surfers. The surfer theme extends to the wash packages: the basic wash is simply titled the Drop In. Next up is the Hang Ten followed by the Tsunami. The top package is named the Wipeout.
Wasting no time, Blue Water Wash closed on a property in Memphis, TN, also in May, on which a brand new Woodie’s Wash Shack is scheduled to open during the first quarter of 2020. There is an existing three-story building on the site that will be torn down to make way for the new wash. For this project, Blue Water Wash took on a partner, Rich’s Car Wash in Mobile, AL, that will also manage the wash once completed.
The 0.88-acre Memphis site is located on Poplar Avenue, a major commercial thoroughfare carrying nearly 35,000 cars daily. The absence of a median facilitates access from either direction. According to Glen Stygar, development partner at Blue Water Wash, all the retail and trades can be found on Poplar, with established residential communities to thenorth comprising single-family homes. “We have competition,” says Stygar, “Three miles in each direction there is a Zips [car wash].”
The new wash will feature an express exterior tunnel with free self-vacuums and onsite attendants. Monthly unlimited wash programs will be available for purchase. A unique feature is the pocket park at the north end of the site, part of the “business buffer” required by the local authority to meet the needs of the residential neighbors.
The firm intends to concentrate on the Memphis and South Central Florida market for now. Already a second site, on Kirby Whitten, has been earmarked in Memphis. The plan is to develop four or five sites in the Memphis market to benefit from the synergies created. In Florida, several sites are in pre-development, according to Stygar, including locations in Tampa, Sarasota, and Pompano.