The view is widely held that getting the message out about a product or service via word-of-mouth is marketing at its most effective. This should surprise no one. It’s difficult to argue with the notion that consumers would put...
I recently moved house. It was not much of a move — just one zip code over, no more than a two-mile drive. It may as well have been 100. The short distance of the move held no benefit with regard to packing up,
We have just celebrated Thanksgiving. And with Christmas decorations brightening up many stores and shopping centers since Black Friday, we have clear indications of what’s to come: not only the holiday that proclaims “good will...
Last month, we spent some time looking at a couple of studies that attempted to divine the future of in-city transportation.
“Self-Driving Vehicles, Robo-Taxis, and the Urban Mobility Revolution,” a new report by The Boston Consulting Group, envisions the consequences of widespread urban adoption of self-driving or autonomous cars
In her article, Menu Design, in the August 2016 issue of Auto Laundry News, Chelsea Beyer refers to the estimated 5,000 ads consumers are exposed to on a daily basis and how it is becoming more difficult to sift through the...
There are few industries that keep as close a watch on the weather as professional car washing. Will it or won’t it rain today? If it rains, what will my labor requirement be?
Having recently returned from the biggest Car Wash Show in 10 years, where both exhibitors and attendees expressed not merely satisfaction but actual delight with the turnout, the educational sessions, and the activity on the
There was some skepticism in the ranks when it became known that the International Carwash Association’s The Car Wash Show for 2016 was destined for Nashville, TN.
For the small-business owner, April is but one marker in a yearlong journey of tax markers. Aside from income tax, whether personal or corporate, there are many other recurring tax issues — governed by numerous taxing authorities...
It is my practice to make car washing an impulsive purchase. Truth be told, it is a planned impulse buy.
I was still pondering the puzzle that is consumer behavior, considered in this column last month, when two items, timed for Valentine’s Day, caught my attention.
What do consumers want? Whoever unravels that little puzzle will have discovered every marketer’s Holy Grail.
“A golden opportunity for the auto industry.” This is how KPMG LLP, the audit, tax, and advisory firm, characterizes the projections in its latest research study
It’s an idea that stubbornly refuses to die: the notion that we are on the road to an ever-diminishing role for the personal vehicle. We first commented on this trend some 18 months ago with reference to a U.S. Prig Education...
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