Good customers are attracted to convenience. Each time that you find a way to increase the convenience that you provide to your customers, you will attract more.
You have probably noticed over the years the plethora of “business success books.”
Since I began contributing to the trade publications of the professional automotive detailing industry back in 1998, I have held as a personal and professional mission to help increase the professionalism of our industry. To that...
A professional detailing operation will have a few dozen different consumable chemicals as well as a handful of important pieces of equipment used in providing high-quality detailing.
The popularity of express detailing appears to be in somewhat of a resurgence due to the increasing homogenization of low-labor car washing.
To be successful at virtually any profession, one must obtain background information in two main areas: one, the skills necessary to perform the duties that are typical within the profession and, two, the information necessary to...
Most professionals that you know probably spend several hours a week and thousands of dollars per year keeping up on the latest in their field.
As a professional detailer, you are accustomed to detailing passenger vehicles — cars, trucks, and mini-vans.
Being that the interior of the vehicle is where the driver and passengers reside, the cleanliness of the vehicle interior can be a matter of personal comfort.
The most important step in the detailing process happens before the customer’s vehicle is touched. That step is the customer interview, which has three components.
In the February 2015 issue, I started a discussion on “reputation,” which can be defined — textbook style — as “the opinion or judgment in which a person is generally held.
This year’s Mobile Tech Expo and Detailer’s Forum (MTE) took place on January 15-17 on the grounds of the Caribe Royale All-Suites Hotel and Convention Center in Orlando, FL. This was the 14th annual MTE, which is targeted toward...
Whether you are just starting a detail business or several years into it, there is a concept of which you may or may not be aware. It is a concept that, if treated well, can help your operation thrive with many customers. The...
Ahead of this year’s Mobile Tech Expo, at which I will be making a presentation on “Compliance” on behalf of the International Detailing Association, I decided to submit this article as an introduction to the topic. I encourage...
The Western Carwash Association held its 33rd Annual Western Carwash Show at the Rio All-Suites Hotel in Las Vegas, NV October 28 to 30, 2014. WCA partnered with the International Detailing Association to provide several...
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