One of the major problems in the detailing industry is the lack of appropriate pricing. This is due to several factors. One reason is customer expectations of detailing pricing.
The car wash operator has the distinct marketing advantage of a captive audience of drive-up wash customers. Given that the operator has the space, the equipment, and the trained staff, it seems a “no-brainer” to offer auto...
Occasionally, the professional detailer will be asked to remove a nasty odor from a vehicle interior. And sometimes, upon completing a normal interior detail, there may still be a lingering odor in the car.
The 15th annual Mobile Tech Auto Recon Expo (MTE) took place January 28-30 in Orlando, FL. It was held again at the Caribe Royale Hotel and Convention Center.
Good customers are attracted to convenience. Each time that you find a way to increase the convenience that you provide to your customers, you will attract more.
You have probably noticed over the years the plethora of “business success books.”
Since I began contributing to the trade publications of the professional automotive detailing industry back in 1998, I have held as a personal and professional mission to help increase the professionalism of our industry. To that...
A professional detailing operation will have a few dozen different consumable chemicals as well as a handful of important pieces of equipment used in providing high-quality detailing.
The popularity of express detailing appears to be in somewhat of a resurgence due to the increasing homogenization of low-labor car washing.
To be successful at virtually any profession, one must obtain background information in two main areas: one, the skills necessary to perform the duties that are typical within the profession and, two, the information necessary to...
Most professionals that you know probably spend several hours a week and thousands of dollars per year keeping up on the latest in their field.
As a professional detailer, you are accustomed to detailing passenger vehicles — cars, trucks, and mini-vans.
Being that the interior of the vehicle is where the driver and passengers reside, the cleanliness of the vehicle interior can be a matter of personal comfort.
The most important step in the detailing process happens before the customer’s vehicle is touched. That step is the customer interview, which has three components.
In the February 2015 issue, I started a discussion on “reputation,” which can be defined — textbook style — as “the opinion or judgment in which a person is generally held.
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