Your professional image is what the customer sees when looking at your business. If you have a shop, this should be obvious — signage, clean building, tidy work area, etc. But image goes beyond some of these more obvious items....
This last year (2017) was a busy time for the International Detailing Association (IDA). The organization has experienced rapid growth in membership, both in the United States and abroad.
The SEMA (Specialty Equipment Market Association) Show was held again this year at the Las Vegas Convention Center from October 31 through November 3.
Today’s customers are exceptionally responsive to added convenience. It seems that some customers are won over when I can find some way to make the vehicle delivery process easier
As you read this column, we are entering yet another fall season. For many detailers across the country, business starts to wind down.
One of the larger surface areas to clean on the interior of a vehicle is the carpeting. Now, when I say “carpeting,” I am referring to carpeted floor mats, the carpeting on the floor of the vehicle, and any other surface inside...
The efficiency of a detail operation can be directly affected by the way the detail shop is laid out. Additionally, the layout will determine, in part, the visiting customer’s impression of the business. Thus, it is beneficial to...
Congratulations! Your detail operation is up and running and you have customers. So now that your employees are buzzing away, completing paid job after paid job, you need a way to keep track of all that incoming revenue.
The automotive detailing world is seemingly in its “second round” of buzz about ceramic coatings. They first made the scene around the mid-2000s with promises of “never touch the vehicle again” or “no more scratches.
One of the materials we must deal with during an interior detail is the plastic and vinyl panels. This takes place during the interior detail process, after the vehicle is inspected,
Most service-related industries are dependent upon a set of specialized equipment and tools to perform the service.
The professional automotive detailing technician needs to have a set of standard equipment to properly clean and...
The 16th annual Mobile Tech Auto Recon Expo (MTE) took place January 19-21 in Orlando, FL. It was held at the DoubleTree Universal Hotel and Convention Center.
When conducting an interior detail on a vehicle, it is necessary to start by cleaning out the loose and removeable contents so that the cleaning work can take place in earnest.
Steam continues to be an important tool for the professional detailer. A dry vapor steam generating machine has become one of the standard pieces of equipment in an established professional detailing operation, and a definite...
The SEMA Show was held again this year at the Las Vegas Convention Center November 1-4. According to the show’s website, this year’s attendance was in excess of 60,000 with 2,400 exhibitors filling over 2 million square feet of...
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