An economist will address International Carwash Association members on where the economy is headed at the Car Wash Retailing Summit September 27-28 at the Omni Chicago Hotel in Chicago, IL. In addition, research from the ICA will provide insight into today's car wash customer.
In the programs first session, Dr. D. Jeff Dietrich, senior analyst for the Institute for Trend Research, will share up-to-date information on where the economy is headed and what that direction means for your business. At the Institute, Jeff provides insight, analysis, and support for companies throughout the United States and Canada, assisting the companies through the phases of the business cycle. He brings the often-confusing maze of economic information into sharper focus that results in practical business application.
In the second session, Bob Klein of Blue Chip Marketing recaps the research data first presented at The Car Wash Show in Las Vegas. How often are consumers washing their cars? Are they washing at a professional car wash? What motivates customers to wash more often? What prevents them from doing so? Who is most likely to get a professional car wash on a frequent basis? This session, presented by the firm that conducted the consumer study, will answer these and many other questions.
The event kicks off on Thursday, September 27 at 6:00 p.m. with an ICA-hosted reception at the Omni Hotel. Beer, wine and hors d'oeuvres will be served. Attendance is limited; early registration (at $300 per person) is advised. For details contact the ICA at (888) 422-8422. |
