Turtle Wax Inc. has announced that the brand will sell its Professional Products business to partner company Transchem Inc. Turtle Wax has worked with Transchem for the past three years, utilizing its technology and manufacturing facilities for the Professional Product line.
Turtle Wax will sell the Professional Products business and license the Turtle Wax brand name to Transchem for professional car wash related chemicals in North America by March 31, 2013. Transchem plans to retain the existing Turtle Wax Professional Products team, which will benefit from the flexibility that Transchem can offer in formulation and manufacturing. They will enjoy an expanded product range to sell, all under the Turtle Wax brand name.