Manufacturers' Showcase - September 2008

Lube Programs

Oilstop Drive-Thru Oil Change
Rohnert Park, California

Oilstop Drive-Thru Oil Change was founded in 1988 by Larry Dahl in Petaluma, California. Based on the unique concept of serving rather than selling, Oilstop has grown to include corporate and franchised stores in Northern and Southern California, Oregon, Arizona, New Mexico, Tennessee, and Virginia.

Advantages/Features • Oilstop personnel are required to service guests and their cars with respect and integrity. Courtesy, competence, and graciousness are hallmarks of the service process. Proprietary software and the thin-client computing system offers location, employee, checklist, inventory, and productivity management reports in real time, increasing productivity and reducing mistakes.

Contact • Oilstop Drive-Thru Oil Change, 5665 Redwood Drive, Suite 6, Rohnert Park, CA 94928. E-mail:

Oil Can Henry’s
Portland, Oregon

Oil Can Henry’s is a quick lube industry innovator with a strong, unique brand. The company’s finely-honed operating systems, exacting service procedures, and dedication to superior customer service distinguishes it from the competition.

Advantages/Features • Oil Can Henry’s franchisees benefit from the company’s powerful and unique brand, superior training and operations programs, and effective marketing strategies. Oil Can Henry’s is a valued partner of Castrol, and franchisees enjoy a variety of benefits, including: Nonpayback loans; volume rebate allowances, promotional and marketing allowances, conversion allowances; and online computerized training programs.

Recommended Facility Structures • Oil Can Henry’s maintains plans for two distinctive building designs: the Salt Box and the Craftsman.

Customer/Operator Support • Oil Can Henry’s provides its franchisees with site selection assistance, extensive training, and operating assistance for the life of the business. Experienced franchise business consultants help maximize sales and profit potential for each market. Franchisees enjoy access to extensive, proven marketing materials and programs.

Contact • Oil Can Henry’s International Inc., 1200 N.W. Naito Parkway, Suite 690, Portland, OR 97209. Toll free: (800) 765-6244. Email: Website:

Kwik Kar
Dallas, Texas

The very first Kwik Kar Oil Change Center was built by Kwik Industries in Denton, Texas in 1985. The Kwik concept is a quick-lube shop with exceedingly high standards, quality products and selection, and professional service. There are 350 Kwik Kar Oil & Lube and Lube and Tune facilities.

Advantages/Features • Kwik Kar provides a dependable source for automotive supplies, a 45,000 square foot warehouse, and distributes many fine products including Pennzoil, Gumout, and Fram.

Customer/Operator Support • Advertising and marketing support, signage and promotional items, demographic analysis, market feasibility studies, building plans, engineering, equipment, financing, and training programs are available.

Contact • Kwik Industries, 4725 Nall Road, Dallas, TX 75244. (972) 458-9761. Website:

Houston, Texas

LUBE SHOP is a fast lube program from ConocoPhillips Company designed to help operators of fast lube, car wash, and gasoline outlets enhance their current business, or build a new quick lube operation.

Advantages/Features • The program is offered through ConocoPhillips Lubricants Marketers and features Phillips 66, 76 Lubricants, and Kendall motor oils. LUBE SHOP is designed to provide ultimate flexibility to accommodate the diverse needs of independent operators. A branded credit card program that is accepted at all LUBE SHOP locations is available. Tri-branded personal, commercial, co-brand MasterCard and fleet card programs are currently in place. The program helps individual operators reduce their credit card processing expenses while also capturing a brand loyal audience.

Marketing Support • A comprehensive image program to support the sale of high-quality lubricant products, filters, and services is in place. Independent operators have access to a fresh new image being implemented at more than 8,500 Conoco, Phillips 66, and 76 branded fuel outlets across the United States. A custom sign package is available featuring lighted street signs, exterior building signs, framed interior point of sale signs, along with quality support materials for the waiting area.

Premium Products • Synthetic and synthetic blend products are positioned competitively and are available at all LUBE SHOP locations.

Contact • ConocoPhillips Company, 600 North Dairy Ashford, Houston, TX 77079. (832) 486-2831. Fax: (832) 486-2886. E-mail: Website:

Mobil 1 Lube Express
Fairfax, Virginia

Mobil 1 Lube Express offers a unique opportunity to gain a competitive advantage, attract more customers, and grow a businesses through a unique branding association with the world’s leading brand of synthetic motor oil.

Advantages/Features • The Mobil 1 Lube Express program offers the opportunity to leverage the brand equity of the world’s leading synthetic motor oil, world-class business support, and the industry’s most advanced lubrication products. With more than 320 locations across the U.S. and Canada, Mobil 1 Lube Express was the fastest-growing quick-lube network for the past four years.

Customer/Operator Support • ExxonMobil offers installers access to a comprehensive array of support services, including advertising and promotions, customer loyalty programs, training programs, software support, financial support, marketing programs, and construction support. New Mobil 1 Lube Express installers are eligible to receive financial assistance, which may include funding for equipment, capital improvements, signage, and more.

Marketing Support • Operators enjoy dynamic marketing support programs. Qualified installers receive assistance with motorsports exhibits, signage, and merchandise to boost marketing efforts, and can participate in customer loyalty programs.

Contact • ExxonMobil Downstream Operations, 3225 Gallows Road, Attn: Mobil1 Lube Express 6C, Fairfax, VA 22037. (313) 882-6791. Toll free: (800) 667-6680. Fax: (313) 882 6687. E-mail: Website:

We Feature Valvoline Program
Lexington, Kentucky

Valvoline has been dedicated to the development of innovative, high-quality performance products and services for over 140 years.

Advantages/Features • Installers participating in the “We Feature” program maintain their entrepreneurial independence while aligning with Valvoline’s strong brand image. Installers benefit from the added value of the brand’s history, variety of products, advertising efforts, and high customer loyalty.

Operator Support • Installers have access to multiple promotions tailored to meet the needs of the quick lube operator. Promotions are designed to help build traffic and awareness, and increase overall car count. The program offers merchandising packages that help Installers increase visibility with point-of-sales materials including posters, product display racks, curb signs, and custom banners.

Contact • Toll free: (800) 622-6846. Website:

CITGO Petroleum Corporation
Houston, Texas

CITGO Petroleum Corporation’s fast-lube program has grown to include more than 400 independently-owned and -operated facilities throughout the United States. Additionally, CITGO offers SUPERGARD® motor oils and other quality CITGO automotive lubricants in over 700 fast lubes, car dealerships, and installed outlets supported through its nationwide system of branded, contract lubricant marketers. The company promotes the placement of its lube facilities on existing c-store and car wash properties to maximize cross-marketing potential and revenue-sharing benefits. CITGO offers independent owners a high-quality program without the costs usually associated with traditional franchise agreements.

Advantages/Features • CITGO offers a site selection and development system; flexible branding and signage options;, marketing, advertising, and promotional tools; proprietary credit card program; SUPERGARD Lifetime Engine Warranty program; and a supply relationship through the company’s branded, contract lubricant marketer network. A proprietary video-based operating and back office training program — designed for owner/managers and service technicians — teaches and certifies operating personnel on the day-to-day procedures needed to run a fast-lube facility. Through its recommended facility structure policy, preliminary and complete construction plans for new, ground-up locations are also available.

Customer/Operator Support • CITGO offers full support from site selection to construction to business-building tools during actual facility operation. An important cornerstone of this support is the Fast Lube Management Training Modules, offered to all CITGO-branded locations. The company maintains relationships with key vendors that provide preferred pricing and structured programs for equipment, financing, computer systems, and general equipment leasing.

Contact • CITGO Petroleum Corporation, P.O. Box 4689, Houston, TX 77210. (832) 486-4862. Toll free: (800) 992-4846. E-mail: Website:

Valvoline Express Care
Lexington, Kentucky

Launched in 1999, Express Care is Valvoline’s mid-tier installer business offering. There are currently 365 independently owned and operated Express Care locations across the United States. Express Care facilities utilize strong branding, premium signage, and in-store imagery to create a custom, high-quality look.

Advantages/Features • Express Care locations enjoy the high consumer loyalty and brand recognition of Valvoline. The brand’s name builds confidence and trust, and provides top quality products to consumers.

Business Management/Operational Assistance • Operators receive development assistance, premium contemporary imaging, training and support to help develop key business areas including management, operations and marketing.

Contact • Valvoline Express Care. Toll free: (800) 622-6846. Website:

LubePro’s International
Cherry Valley, Illinois

LubePro’s International was a pioneer in the 10-minute oil-change industry. The company has been committed to its franchisees since 1978.

Advantages/Features • An exclusive 21-point safety and maintenance program, gives customers the care and attention they deserve.

Customer/Operator Support • Each franchisee is assisted in facility set-up, inventory control procedures, in-house training, employee management, and equipment maintenance. Record-keeping systems protect cash registers and computers.

Marketing Support • An independent advertising agency offers advertising, promotional ideas, public relations, and overall marketing support.

Contact • LubePro’s International Inc., 1740 So. Bell School Road, Cherry Valley, IL 61016. (815) 332-9200. Toll free: (800) 654-LUBE (5823). Fax: (815) 332-9355. E-mail: Website:

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