Manufacturer's Showcase - September 2007

Lube Programs

Oil Can Henry's
Portland, Oregon

Oil Can Henry’s is a quick lube industry innovator with a strong, unique brand. Its finely-honed operating systems, exacting service procedures, and a dedication to superior customer service distinguishes its service centers from the competition.

Advantages/Features • Oil Can Henry’s franchisees benefit from the company’s powerful and unique brand, superior training and operations programs, and effective marketing strategies. As a member of Castrol Select Service, franchisees enjoy access to Castrol’s premium lubricants.

Recommended Facility Structures • Oil Can Henry’s maintains plans for two distinctive building designs: the Salt Box and the Craftsman.

Customer/Operator Support • Oil Can Henry’s provides its franchisees with site selection assistance, extensive training, and operating assistance for the life of the business. Experienced franchise business consultants help maximize sales and profit potential for each market. Franchisees enjoy access to extensive, proven marketing materials and programs.

Contact • Oil Can Henry’s International, Inc. (George Steinfurth), 1200 N.W. Naito Parkway, Suite 690, Portland, OR 97209-2829. Toll free: (800) 765-6244. Email: Website:

Oilstop Drive-Thru Oil Change
Rohnert Park, California

Oilstop Drive-Thru Oil Change was founded in 1988 by Larry Dahl in Petaluma, California. Based on the unique concept of serving rather than selling, Oilstop has grown to include corporate and franchised stores in Northern and Southern California, Oregon, Arizona, New Mexico, Tennessee, and Virginia.

Advantages/Features • Oilstop personnel are required to service guests and their cars with complete transparency and integrity. Respect, courtesy, competence, and graciousness are hallmarks of the service process. Proprietary software and the thin-client computing system offers location, employee, checklist, inventory, and productivity management reports in real time, increasing productivity and reducing mistakes.

Contact • Oilstop Drive-Thru Oil Change Mr. Gary Woo, 5665 Redwood Drive, Suite 6, Rohnert Park, CA 94928. E-mail:

Kwik Kar
Dallas, Texas

The very first Kwik Kar oil change center was built by Kwik Industries in Denton, Texas in 1985. The Kwik concept is a quick-lube shop with exceedingly high standards, quality products and selection, and professional service. There are 350 Kwik Kar Oil & Lube and Lube and Tune facilities

Advantages/Features • Kwik Kar provides a dependable source for automotive supplies, a 45,000 square foot warehouse, and distributes many fine products including Pennzoil, Gumout and Fram.

Customer/Operator Support • Advertising and marketing support, signage and promotional items, demographic analysis, market feasibility studies, building plans, engineering, equipment, financing, and training programs are available.

Contact • Kwik Industries (Ray Ellis), 4725 Nall Road, Dallas, TX 75244. (972) 458-9761. Website:

LubePro’s International
Cherry Valley, Illinois

LubePro’s International was a pioneer in the 10-minute oil-change industry. The company has been committed to its franchisees since 1978.

Advantages/Features • An exclusive 21-point safety and maintenance program, gives customers the care and attention they deserve.

Customer/Operator Support • Each franchisee is assisted in facility set-up, inventory control procedures, in-house training, employee management, and equipment maintenance. Record-keeping systems protect cash registers and computers.

Marketing Support • An independent advertising agency offers advertising, promotional ideas, public relations, and overall marketing support.

Contact • LubePro’s International, Inc., 1740 So. Bell School Road, Cherry Valley, IL 61016. (815) 332-9200. Toll free: (800) 654-LUBE (5823). Fax: (815) 332-9355. E-mail: Website:

Valvoline Express Care
Lexington, Kentucky

Launched in 1999, Express Care is Valvoline’s mid-tier installer business offering. There are currently 405 independently owned and operated Express Care stores across the United States. Express Care facilities, whether new or converted, utilize strong branding, premium signage, and in-store imagery that create a custom, high-quality look.

Development Assistance • A team of development experts handles the entire process from rendering, to permits, to installation. Valvoline provides demographic studies, building plans for 2- or 3-bay facilities and Quick Service layout, and custom store imaging.

Premium, Contemporary Imaging • Express Care has a premium brand look that improves the appearance of the business and helps strengthen its position in the marketplace.

Business Management/Operational Assistance • The Express Care Installed Business Management Team helps develop key areas of the business including management, operations, and marketing.

Premium Products • Boasting high consumer loyalty and brand recognition, the Valvoline name builds confidence and trust, and provides top-quality products to customers.

Contact • Valvoline Express Care. Toll free: (800) 622-6846. Website:

CITGO Petroleum Corporation
Houston, Texas

CITGO Petroleum Corporation’s Fast-Lube program has grown to include more than 400 independently-owned and -operated facilities throughout the United States. Additionally, CITGO offers SUPERGARD® motor oils and other quality CITGO lubricants in over 700 fast lubes, car dealerships, and installed outlets. The company promotes the placement of its lube facilities on existing c-store and car wash properties to maximize cross-marketing potential and revenue-sharing benefits. The program offers independent owners high quality without the costs usually associated with traditional franchise agreements.

Advantages/Features • CITGO offers a site selection and development system, flexible branding and signage options, marketing/advertising/promotional tools, proprietary credit card program, SUPERGARD Lifetime Engine Warranty program, and a supply relationship through CITGO’s branded, contract lubricant marketer network. A video-based operating and back office training program, designed for owner/managers and service technicians, teaches and certifies operating personnel on day-to-day procedures. CITGO supports the modular building concept, and can provide preliminary and complete construction plans for new, ground-up locations.

Customer/Operator Support • CITGO offers full support including site selection and construction advice, as well as business-building tools during operation. An important cornerstone of this support is the CITGO Fast Lube Management training modules, offered to all CITGO-branded locations. Preferred pricing and structured programs for equipment, financing, computer systems, and
general equipment leasing are available.

Contact • CITGO Petroleum Corporation (David Kunkel, CITGO Fast Lube Contact), P.O. Box 4689, Houston, TX 77210-4689. (832) 486-4862. Toll free: (800) 992-4846. E-mail: Website:

Mobil 1 Lube Express
Fairfax, Virginia

Mobil 1 Lube Express offers installers a unique opportunity to generate growth, provide exceptional service, and increase revenue through an association with the world’s leading brand of synthetic motor oil.

Advantages/Features • The Mobil 1 Lube Express program offers the opportunity to leverage the brand equity of the world’s leading synthetic motor oil, world-class business support, and the industry’s most advanced lubrication products. The opportunity to participate in Mobil-branded programs designed to help grow the business and increase profitability is available. With more than 290 locations nationwide, Mobil 1 Lube Express was the fastest-growing quick-lube network for the past three years.

Customer/Operator Support • A relationship with ExxonMobil offers installers access to a comprehensive array of support services, including advertising and promotions, customer loyalty programs, training programs, software support, financial support, marketing programs, and construction support.

New Mobil 1 Lube Express installers are eligible to receive financial assistance, which may include funding for equipment, capital improvements, signage, and more.

Marketing Support • All Mobil 1 Lube Express operators enjoy dynamic marketing support programs and the power of leveraging the Mobil 1 name to build their market presence and brand image. Qualified installers will receive assistance with motorsports exhibits, signage, and merchandise to boost marketing efforts, and will be able to participate in customer loyalty programs.

Contact • ExxonMobil Downstream Operations (Tom Segletes), 3225 Gallows Road, Attn: Mobil1 Lube Express 6C, Fairfax, VA 22037. (313) 882-6791. Toll free: (800) 667-6680. Fax: (313) 882 6687. E-mail: Website:

Houston, Texas

ConocoPhillips Company is a leading global petroleum company and the fourth largest lubricant supplier in the United States. LUBE SHOP is a new fast lube program designed to help operators of fast lube, car wash, and gasoline outlets enhance their current business or build a successful Quick Lube operation.

Advantages/Features • The LUBE SHOP program features Kendall, Phillips 66, and 76 Lubricants motor oils. Every location has a signature, national marquee that will spotlight one of the company’s national motor oil brands. To help attract new and repeat customers, a custom sign package is available featuring lighted street signs, exterior building signs, framed interior point of sale signs, along with quality support materials for the waiting area. Market profile reports are available to aid in site selection, and includes demographic and consumer expenditure data.

Customer/Operator Support • Ongoing training and technical service support is available.

Contact • ConocoPhillips Company, 600 North Dairy Ashford, Houston, TX 77079 Email: Website:

We Feature Valvoline Program
Lexington, Kentucky

Valvoline has been dedicated to the development of quality, innovative, high-performance products and services for over 130 years.

Advantage/Features • Installers participating in the We Feature program maintain their entrepreneurial independence while aligning with Valvoline’s strong brand-image. They benefit from the added value of Valvoline’s history, variety of products, advertising efforts, and high customer loyalty.

Operator Support • The installer has access to multiple promotions tailored to meet the needs of the quick lube operator. The promotions highlight products from the Valvoline Family of Brands and offer value-added premiums and/or customer giveaways. The promotions are designed to help drive traffic, build business, and increase overall car count. In addition to promotions, the program has a merchandising package. Installers can increase visibility with point-of-sale material including posters, product display racks, curb signs, and custom banners.

Contact • Toll free: (800) 622-6846. Website:

AUTO LAUNDRY NEWS is published by EW Williams Publications Company
2125 Center Avenue, Suite 305, Fort Lee, NJ 07024-5898, USA Phone: 1-201- 592-7007 Fax: 1-201-592-7171