NAME THE BEAR, WIN A MINI
Lustra has announced the “Name the Bear, Win a Mini Contest.” One lucky car wash customer will win the top prize — a 2006 Mini Cooper. The next 10 runners-up win a year’s worth of Lustra car washes. The operator of the car wash who has the Mini winner as a customer will win an all-expense-paid Alaskan cruise for two aboard Holland America Cruise Lines. The more customers operators get to enter, the greater their odds of sailing away to Alaska!
All operators using Lustra products are eligible to win the Alaskan cruise by promoting the contest with Lustra marketing materials. “Asking consumers to name the Lustra Bear is a fun way to raise awareness for our products, which will in turn increase car wash sales,” said Jim Thomes, vice president of sales and marketing for Cleaning Systems, Inc. The Name the Bear, Win A Mini consumer promotion runs through September 30, 2006. Consumers are invited to submit name ideas for the Lustra Bear through www.LustraBear.com. CSI executives and an independent judging organization will determine the winners. For complete official rules, visit www.LustraBear.com.
AUTO GLASS EXPO @ NACE
The International Autobody Congress & Exposition (NACE) announced the creation of the Auto Glass Expo @ NACE (AGX), a new national auto glass event within the NACE Exposition.
An important component to AGX — and a very high-energy element — will be the Auto Glass Technician Competition (the “Olympics” of auto glass replacement). This competition will include daily heats where glass installation technicians compete against each other for the title of Best Glass Technician in the World. The three-day competition brings together the best glass technicians from all over the country to compete.
MACNEIL’S NEW WEBSITE
MacNeil Wash Systems has launched a new company website, macneilwash.com. The new site is simple to navigate and features detailed product information with pictures, investor tips, testimonials, site profiles, a photo album, industry resources and solutions for customers in all markets.
Whether you are new to the industry or an experienced operator, you’ll find this site very informative
and interesting, according to Vince MacNeil, vice president of the company. In today’s world it’s all about informing your customer, and websites are the first place people look for information on products and services, he added.
CAR CARE GUIDE
A new, first-of-its-kind Car Care Guide, published by the Car Care Council, turns technical automotive jargon into easy-to-understand everyday language for motorists, taking the mystery out of vehicle maintenance and repair. The guide is now
available to the independent aftermarket and can be ordered on the council’s Web site at www.carcare.org.
The 56-page guide fits easily in a glove box and explains the nine most common preventative maintenance procedures and repairs that need to be performed to keep cars operating safely and reliably, while maintaining their long-term value. It also includes a list of questions to ask when these maintenance or repair procedures are being performed on a car.
To further familiarize motorists with their vehicles, the guide has clear, concise descriptions of 12 major
vehicle systems and parts. A Car Care Checklist reminds motorists what vehicle systems need to be maintained and when service or repair should be performed.
HEARING SAFETY ONLINE
The Bacou-Dalloz Hearing Safety Group’s website has recently been expanded to provide a wide range of resources to help safety officers and industrial hygienists implement better hearing conservation programs world-wide. In the Hearing Conservation section at www.hearingportal.com, users can find information on global hearing conservation regulations, as well as posters, presentations, literature and other tools to help design, set up and conduct people-oriented hearing conservation programs.
Free resources available at hearingportal.com are specific to the Americas, Europe, and Australia/New Zealand, and include regional regulatory information and links; technical information on hearing conservation topics and protection devices; and programming tools including literature, posters, and presentations.
TalkCarWash.com, launched by Allen Branch some two months ago, is growing steadily. The site currently has over 600 members while being viewed over 3000 times daily. The site’s member totals are growing by an average of five new members a day.
.com hosted an online chat with 30 members attending. The site is meant to be open to vendors, trade magazines, existing operators, technicians, association representatives, and especially new investors, according to Branch. TalkCarWash.com is free to anyone and has many unique features. It is centered around a custom forum and classified listings that support image uploading. Other interesting features of the website includes the e-mail reminders. Users can set the site to e-mail them for certain events on
a schedule. Many are using this for scheduled maintenance to-dos and other reminders.
OBITUARY: LEO STANLEY BEDRICK
Leo Stanley Bedrick of Mr. Auto Wash in Connecticut died on Tuesday, August 8. He was 87 years old. Tired of all the travel required by his sales career, Bedrick entered the car wash business in 1968. His car wash holdings finally included five Mr. Auto Washes (locations in Manchester, East Hartford, Hartford, West Hartford and New Britain) and a car wash equipment distributorship that served all of New England.
Fred Bauer, Bedrick’s business partner and son-in-law, told The Hartford Courant that while Bedrick was a strong salesman, he was never mechanically minded. Bauer related how Bedrick would watch his employees repair the car wash equipment and admit afterward that he had no idea what they were doing.
OBITUARY: ARNE ELBRI
Auto Laundry News lost a coworker, friend, and excellent salesman in Arne Elbri (September 28, 1957 - August 10, 2006). Born in Newark, raised in Wood-Ridge, educated at William Paterson University in Wayne, and an eight-year resident of Paramus, he was the quintessential “Jersey guy” — a veritable tome of New Jersey history, lore, and culture. Arne graduated with his bachelor’s degree in business, and coupled it with his long-time love of automobiles and racing for a majority of his sales career, including pit stops at National Speed Sport News and Muscle Mustangs & Fast Fords. As advertising director with Auto Laundry News for the past 6 years, his winning combination of honesty, integrity and initiative enabled the magazine to reach heights previously unseen. He is survived by his wife Lynn (née Perog), and parents Ilmar and Hedvig (née Varvik) Elbri.