The Valvoline Express Care program originated in 1999. Currently there are over 375 service centers and climbing. Express Care has been recognized as the fastest-growing quick-lube concept in the industry over the past several years. The company is based in Lexington, Kentucky and the program is offered nationally.
Advantages/Features Bold, contemporary imaging, along with a strong brand name which indicates customers can have oil changes plus many services done in a convenient time frame. The Valvoline Express Care name means quality, premium brands, and trust.
Training Initial assessment and evaluation of site and business plus five days of operational and marketing consultation. Additional days available at $450 each plus expenses.
Equipment Equipment is loaned at no charge: amount of equipment dollars offered is based on total Valvoline product purchases.
Signage Up to $20,000 in Express Care signage available. Leased to the operator for $1 per year. Operator responsible for maintenance and insurance.
Advertising Valvoline offers Spring and Fall national promotions, along with installer-specific promotional activity available 365 days a year. Installer promotions funded 100% by Valvoline. All purchases of Valvoline products generate Flex Fund marketing dollars to use towards marketing activity.
Site Selection Local demographic report available showing Quick Lube, DIFM and DIY indices.
Customer Warranty A 10-year/30,000-mile Valvoline engine warranty is available.
Building Construction Building plans for 2- and 3-bay quick lubes are available.
Financial Assistance Plan Qualified applicants with at least $100,000 in liquid assets can be offered mortgage-based lending.
Contact Valvoline Express Care (Tom Ritter), PO Box 14000, Lexington, KY 40512. Toll free: (800) 622-6846. Fax: (859) 357-3331. E-mail: email@example.com. Web site: www.expresscare.com.
LubePro's International is one of the pioneers of the 10-minute oil-change industry, doing business since 1978. No company is more committed to its franchisees than LubePro's.
Advantages/Features LubePro's, with its exclusive 21-point safety and maintenance program, tells customers that they always get more care and attention at LubePro's.
Customer/Operator Support Each franchisee receives assistance in: completed facility set-up; inventory and standardized inventory control procedures; in-house training in areas such as vehicle servicing, employee management and equipment maintenance; record-keeping systems and procedures cover cash registers or computers, sales tickets and customer follow-up cards. Another large part of support comes in the form of efforts that help draw customers to your business.
Marketing Support An independent advertising agency offers advertising, promotional ideas, public relations and overall marketing support to LubePro's franchisees.
Contact LubePro's International, Inc., 1740 So. Bell School Road, Cherry Valley, IL 61016. (815) 332-9200. Toll free: (800) 654-LUBE (5823). Fax: (815) 332-9355. E-mail: firstname.lastname@example.org. Web site: www.lubepros.com.
The very first Kwik Kar oil change center was built by Kwik Industries in Denton, Texas in 1985. Kwik's concept is that of a quick-lube shop with exceedingly high standards, quality products and selection, as well as professional service. Today there are 350 Kwik Kar Oil & Lube and Lube and Tune facilities.
Advantages/Features Kwik Kar provides a dependable source for automotive supplies, a 45,000 square foot warehouse and is a distributor of many fine products such as Pennzoil, Gumout and Fram, to name a few.
Customer/Operator Support Advertising and marketing support, signage and promotional items, demographic analysis, market feasibility studies, building plans, engineering, equipment, financing and training programs are available.
Contact Kwik Industries (Ray Ellis), 4725 Nall Road, Dallas, TX 75244. (972) 458-9761. Web site: www.kwikonline.com.
ConocoPhillips Company is a leading global petroleum company and the fourth largest lubricant supplier in the United States. Its new Lube Shop fast-lube program is designed to help operators of fast lube, car wash and gasoline outlets enhance their current business or build a successful Lube Shop operation.
Advantages/Features The new program is offered through ConocoPhillips Lubricants Marketers, who feature Kendall®, Phillips 66®, and 76™ motor oils, as well as to existing Conoco®-branded retail gasoline outlets.
Marketing Support The new Lube Shop program provides a comprehensive image program to support the sale of high-quality lubricant products, filters and automotive chemicals, and services to assist operators in their efforts to maximize profitability. Through ConocoPhillips' Lube Shop offering, independent operators have access to a fresh new image that capitalizes on the high-quality, state-of-the-art Oasis Image program being implemented at more than 12,000 Conoco, Phillips 66 and 76 branded fuel outlets across the United States.
Premium Products A key benefit to the Lube Shop program is immediate access to its new synthetic blend product offerings, which are positioned competitively and will be provided at all Lube Shop locations.
Premium, Contemporary Imaging Every ConocoPhillips Lube Shop will carry a signature, national marquis that will spotlight one of the company's motor oil brands. To help attract new and repeat customers, a custom sign package will be offered featuring lighted street signs, exterior building signs and framed interior point of sale, along with quality support materials for the waiting area. One of the big perks is a strong branded credit card program.
Site Selection and Demographic Analysis Additional elements in the comprehensive Lube Shop offering include support for everything from demographics and site selection to building plans.
Contact ConocoPhillips, 600 North Dairy Ashford, Building 2W9074B, Houston, TX 77079. (832) 486-2830. Fax: (832) 486-2886. E-mail: email@example.com. Web site: www.conocophillips.com.
Oil Can Henry's
Oil Can Henry's is a quick lube industry innovator with a strong, unique brand; finely-honed operating systems; exacting service procedures; and, a dedication to superior customer service that clearly distinguishes its service centers from the competition.
Advantages/Features Oil Can Henry's franchisees benefit from the company's powerful and unique brand, superior training and operations programs and effective marketing strategies. Oil Can Henry's is a member of Castrol Select Service, a nationwide network of quality quick lubes, so franchisees also enjoy access to Castrol's premium lubricants and proven track record of exceptional sales.
Recommended Facility Structures Oil Can Henry's maintains plans for its distinctive "salt box" building design in one-, two- and three-bay configurations. A new Craftsman design (pictured) is also available.
Customer/Operator Support Oil Can Henry's provides its franchisees with real estate site selection assistance, extensive training, and operating assistance for the life of their business. Exceptionally-trained and -experienced Oil Can Henry's Franchise Business Consultants work with franchisees to help maximize sales and profit potential in each market. Oil Can Henry's franchisees also enjoy access to extensive, proven marketing materials and programs.
Contact Oil Can Henry's International, Inc. (George Steinfurth), 1200 N.W. Naito Parkway, Suite 690, Portland, OR 97209-2829. Toll free: (800) 765-6244. Web site: www.oilcanhenry.com.
BP Lubricants USA Inc. is focused on the independent fast lubes' need for premium Castrol® products packaged with the service, convenience and knowledge operators need to run a successful fast-lube facility. By making significant investments in developing fast-lube programs, BP Lubricants USA Inc. has attracted the best independent lube operators in North America, and is renowned for its fast-lube programs and support services, in addition to being the supplier of high-quality, premium-branded products.
Advantages/Features BP Lubricants USA Inc. markets premium Castrol lubricants and business-building programs directly to independent lube operators, service providers, new car dealers and leading retailers. Its leadership brands include: Castrol GTX® - a premium conventional motor oil; Castrol GTX High-Mileage™- designed for vehicles with over 75,000 miles; Castrol GTX Start Up - formulated to provide superior wear protection during the critical start-up period; Castrol SYNTEC® BLEND™ - with an added level of synthetic protection; Castrol SYNTEC - a full-synthetic, super-premium motor oil; as well as a range of commercial transport lubricants and the company's successful Super Clean™ line of specialty products.
Training and Education Programs BP Lubricants USA Inc. offers comprehensive training programs for fast-lube technicians. Its computer-based Lube Tech Certification Program utilizes a self-study, interactive CD-ROM that assesses a technician's knowledge of lubricants, shop safety, customer service and handling of automotive wastes. The company's Synthetic Education Program is a one-hour, Internet-based course that reviews synthetic motor oil and how to effectively trade up consumers. Its Business Improvement Training Series (BITS) offers lube installers a cost-effective training solution that incorporates video-based modules along with a Leader's Guide and a training handbook for facilitators, Learning Guides for participants, assessments and evaluation forms and covers training issues that are most important to installers.
Marketing Support Promotional allowances permit customers to earn up to 100% of costs by featuring and promoting Castrol products. High-impact signage, menu boards and point-of-sale support materials are also available.
Equipment Build consumer confidence and benefit from carrying SYNTEC full-synthetic motor oil in bulk and drums. The Sales Booster is a Mobile Synthetic Dispensing Unit that holds up to 68 gallons of oil and eliminates the handling of bottles. The SUPER 30 is a proprietary dolly unit that transports 30-gallon drums of SYNTEC. Equipment loans are available for the storage and dispensing of Castrol lubricants. The company also maintains alliances with industry-leading suppliers who provide turnkey equipment solutions.
Site Selection and Demographic Analysis BP's Business Intelligence Studies provide operators with an in-depth understanding of local markets, customers and competition. Customized reports assist with the development of strategic marketing plans, determining site selection and measuring advertising effectiveness. BP also maintains alliances with industry-leading suppliers who provide turnkey building/construction solutions.
Financial Assistance BP offers a wide range of financial assistance programs.
Contact BP Lubricants USA Inc., 1500 Valley Road, Wayne, NJ 07470. Toll free: (888) CASTROL. Web site: www.castrolusa.com.
Oilstop Drive-Thru Oil Change was founded in 1988 by Larry Dahl in Petaluma, California. Based on the unique concept of serving rather than selling, Oilstop has grown to include corporate and franchised stores in Northern and Southern California, Oregon, Arizona, New Mexico, Tennessee, and Virginia.
Advantages/Features Oilstop's proprietary software and thin-client computing system is a wireless, paperless system that offers location, employee, checklist, inventory, and productivity management reports in real time. It not only saves precious time, it also increases productivity and reduces mistakes. As Oilstop says, it's tomorrow's way of doing business today.
Customer/Operator Support Along with having to master the most demanding certification exams in the industry, Oilstop personnel are required to service guests and their cars with complete transparency and integrity. Respect, courtesy, competence, and graciousness are hallmarks of the Oilstop service process.
Contact Oilstop Drive-Thru Oil Change (Gary Woo), 5665 Redwood Drive, Suite 6, Rohnert Park, CA 94928. (707) 586-1399. Fax: (707) 586-2296. E-mail: firstname.lastname@example.org. Web site: www.oilstopinc.com.
CITGO Petroleum Corporation's Fast-Lube program has grown to include more than 400 independently-owned and -operated facilities throughout the United States. Additionally, CITGO offers SUPERGARD® motor oils and other quality CITGO automotive lubricants in over 700 fast lubes, car dealerships and installed outlets supported through its nationwide system of branded, contract lubricant marketers. CITGO promotes the placement of its lube facilities on existing c-store and car wash properties to maximize cross-marketing potential and revenue-sharing benefits. Its program offers the independent owner a high-quality program without the costs usually associated with traditional franchise agreements.
Advantages/Features CITGO offers a site selection and development system, flexible branding and signage options, marketing/advertising/promotional tools, proprietary credit card program, SUPERGARD Lifetime Engine Warranty program, and a supply relationship through CITGO's branded, contract lubricant marketer network. CITGO also offers a proprietary video-based operating and back office training program - designed for owner/managers and service technicians - to teach and certify operating personnel on the day-to-day procedures needed to run a fast-lube facility. Through its recommended facility structure policy, preliminary and complete construction plans for new, ground-up locations are also available. Additionally, CITGO supports the modular building concept through its association with modular construction service companies that have proven experience in designing fast-lube facilities.
Customer/Operator Support CITGO offers full support from site selection to construction to business-building tools during actual facility operation. An important cornerstone of this support is the CITGO Fast Lube Management training modules, offered to all CITGO-branded locations. CITGO also maintains relationships with key vendors that provide preferred pricing and structured programs for equipment, financing, computer systems, and general equipment leasing.
Contact CITGO Petroleum Corporation (David Kunkel, CITGO Fast Lube Contact), P.O. Box 4689, Houston, TX 77210-4689. (832) 486-4862. Toll free: (800) 992-4846. E-mail: email@example.com. Web site: www.citgo.com.
Over the past century, the Pennzoil and Quaker State brands have become synonymous with quality, service and value - not to mention profits. Now you can take part in the booming success of these household names by joining the thousands of others who have become lube-center partners.
Getting Started When considering whether to join the thousands of successful lube center operators, your Pennzoil and Quaker State representative has the tools and know-how to help you from beginning to end.
Demographics A demographic review that includes the number of residents by age, sex, and income gives you and understanding of who lives near your prospective site. It also shows the total number of people within a close proximity - giving you an idea of how many people are prospective customers. From this information, a very important number is derived - estimated car counts. Local competitors already operating around your prospective site will also be reviewed. Analyzing this number may help to define your location's sales and business strategy.
Start Up Financing The Pennzoil® and Quaker State® brands have partnered with CitiCapital to provide acquisition loans at very attractive interest rates. This program is for both ground-up sites and locations already under operation.
Architectural Drawings For ground-up locations, your representative can provide a CAD architectural drawing of either two- or three-bay store configurations on a CD-ROM. These drawings are available for use by your architect and will require his expertise in local zoning ordinances and other requirements. Using these drawings, however, will likely save considerable money in architectural fees.
Support Your Pennzoil and Quaker State representative can also help you develop a financial pro forma for your prospective site, and assist you in determining the correct inventory levels you will need to maintain. Pennzoil and Quaker State can offer lube centers an array of signage, has a re-imaging program available for older centers, and offers co-op and other promotional and advertising support.
Training Your Pennzoil and Quaker State representative can provide training for both your service advisors and lube technicians. Service advisor training focuses on product knowledge, qualifying customers, and up-selling to higher-margin products such as synthetic and synthetic blend motor oils. Tech training focuses on proper fill procedures, use of equipment, and promoting excellent customer service (cleanliness, courtesy, etc.)
Ongoing Support When you partner with Pennzoil and Quaker State, you begin a lasting relationship, and you can expect continuing service and support well into the future.
Contact Shell Lubricants (David Waterman), 700 Milam, Suite 27029, Houston, TX 77002. (713) 546-6915. Fax: (713) 546-3770. E-mail: firstname.lastname@example.org. Web site: www.pennzoil.com and www.quakerstate.com.
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