Newsline - September 2004 2004

Industry Newsline


Jon Dunham has been named as Dosatron International's Midwest regional sales manager. Dunham has many years of experience as a district manager, regional manager, and sales manager with technical and industrial products sold to end users through authorized distributors. Based in Lee's Summit, MO, his territory includes Iowa, Minnesota, Nebraska, Kansas, and Missouri. Akron, OH-based DRB Systems Inc. has appointed Rich Hays as Midwest region sales representative. Prior to joining DRB, Hays served in sales, sales management, and general management positions in the steel industry.

PDQ Manufacturing Inc. of De Pere, WI has announced the promotion of Rob Lewis to sales manager, Asia-Pacific and Latin America. Lewis has been with PDQ since 2000. Lewis is a graduate of Ohio University in Athens, OH. He also has a Masters degree in International Management from Thunderbird, The Garvin School of International Management in Phoenix, AZ.

Valvoline Instant Oil Change has promoted Lester D. Fry to vice president, business planning and development. Fry was appointed last fall to region manager for VIOC in Minneapolis, and has been with Valvoline since 1995. Fry will be responsible for acquisitions, development, construction, real estate, and fleet sales. He will be based at the company's Lexington headquarters.

The company also announced the promotion of Tom Beggs to region manager for Region One. Beggs, who will be based in Minneapolis, MN, has nearly 20 years of experience in the retail customer service industry. Also announced was the appointment of Mark McDowell as regional marketing manager for Region Three. McDowell has 15 years of customer-service-based experience.


Charlotte, NC-based Autobell Car Wash Inc. recently awarded 27 employees its 2004 Academic Scholarships, which can be used at the college or university of their choice. The Autobell Scholarship is an annual program open to current Autobell employees of at least one year's standing. Employees who are graduating high school, or who have received a high school diploma within the past three years, can complete and submit the short application, along with references, an acceptance letter from an accredited college or university, and a 500-word essay. The Autobell Selection Committee reviews all applications and chooses the scholarship recipients.

In a separate statement, the company announced that it had entered its 20th North Carolina municipality, opening in Huntersville at 411 Gilead Road, across from the US Post Office. Justin Buford will manage this new unit. Autobell now has 39 car washes in 20 North Carolina and four Virginia cities.


"Car washing has been very good to me. It's time to give something back," said Ray Mering of Jet Stream Car Wash in Jamestown, ND, explaining his decision to participate in WashUSA, the one-day fundraiser to benefit The Make-A-Wish Foundation(r). Mering represented the last state to join in the effort.

Deer Lodge, MT-operator Marilee Morse joined the effort only hours before. "We are very happy to support the work of the WashUSA committee," said Morse. "I am also thrilled to be the first wash in the state of Montana to do so. I wish everyone a lot of luck and good weather on September 18."

Thanks to the support of Westside Car Wash operator John Sjogren in Rawlins, WY, and Kevin Johnson of Dutch Boy Car Wash in Watertown, SD, all 50 states in the Union are now on board.
To date, more than 750 washes have signed up for WashUSA 2004, which last year raised $232,760 for the Make-A-Wish Foundation(r) in cash and in-kind donations. The Heartland Carwash Association (HCA) also recently added its support of WashUSA through its first Golf Outing two days prior to
the September 18 fundraiser. The golf event begins with registration at 10:30 a.m. at the Woodland Hills Golf Course in Des Moines, IA.

For more information or to sign up for WashUSA, log onto


Cleveland, OH-based Diamond Shine Car Wash Solutions has purchased a 106,000-square-foot manufacturing and distribution facility in Wickliffe, OH, twelve miles east of downtown Cleveland.

Diamond Shine formulates and manufactures specialty chemical products and application equipment for all types of commercial car wash operations, with distribution across the US and abroad. The company has experienced significant growth in recent years, prompting the need to relocate to a new facility.
"Our present facility has served us well for many years, but our consistent growth and anticipated future expansion has created a need for a larger facility," explained the company's president, Scott Soble. "This move will enable us to maintain efficient production and continued customer service satisfaction."

Diamond Shine is currently outfitting the Wickliffe facility, and anticipates completing the transition to the new location by fall.


PDQ Manufacturing of De Pere, WI has named Washing Equipment Technologies as their "Distributor of the Year."

Washing Equipment Technologies is headquartered in Rochester, NY with main warehouses in Rochester and Pittsburgh, PA. The company also has satellite offices throughout New York, Pennsylvania, Ohio, and West Virginia, and a fleet of "mobile warehouse" trucks.


The Summit Equity Group, controlled by John Tlapek, acquired High Ridge, MO-based D&S Carwash Equipment Company (previously known as D&S Manufacturing Company) this past July from Larry Scheiter, who co-founded the company 32 years ago. The terms of the purchase were not disclosed.
D&S is the first of multiple acquisitions Tlapek is contemplating in the St. Louis market, all said to be in involved with manufacturing and/or distribution.


CITGO has announced that its SUPERGARD SAE 5W-20 and 5W-30 are ready for GF-4 requirements. These motor oils met the new ILSAC GF-4 specification effective July 31, 2004, the first API license date for the new specification.

The re-engineered SUPERGARD 5W-20 and 5W-30 motor oils are test-proven to exceed the requirements for GF-4 and 2005 model warranties. The more robust formulation provides significant improvements, especially in fuel economy benefits and extended high-temperature performance. For more information, visit on the web.


During spring 2004, HydroSpray moved into its new multi-story corporate office building of over 12,000 square feet at 4887 Sawmill Road in Columbus OH. At the same location, visitors can view the company's washes and many ancillary products in a full operating retail environment. This accomplished one of the top goals of Ernie Malas, HydroSpray's president. He wanted to showcase a HydroSpray wash, giving visitors a practical hands-on experience. In the first three months, potential investors from 15 states have visited HydroSpray's new headquarters.


The Automotive Oil Change Association (AOCA) has announced that it is offering private manager training courses. With an enrollment of 10 or more, professional technicians don't have to leave town to attend a course. AOCA will bring the training materials and trainer to the facility and conduct a private course exclusively for its employees.

"Our manager training programs are really gaining in popularity because of the quality of our instructors, the comprehensiveness of our materials, and the convenience of not having to travel far from home to attend," said Steve Christie, the AOCA executive director.

Courses have already been conducted in Toronto, Tampa, San Antonio, and Minneapolis. Upcoming courses will be conducted in Denver, CO, Sept.14-15; Columbus OH, Oct. 19-20; and Santa Ana, CA, Nov. 9-10.


ConocoPhillips Company has announced that it will upgrade selected conventional motor oils to synthetic blends, beginning immediately with its 5W-20 and 5W-30 mainline conventional oils. The product upgrade affects all four of ConocoPhillips' "family of brands," including Kendall, Phillips 66, 76, and Conoco motor oil brands.

The initiative began as the company commenced reformulating its products to meet the latest ILSAC GF-4 specification. "GF-4 opened the door for us," said Scott McQueen, director of automotive products for ConocoPhillips Lubricants. "We leveraged this opportunity to evolve our motor oils and
introduce a better, synthetic blend product that not only provides the best value in the marketplace, but also affords tremendous advantages to our marketers, installers and consumers."

ConocoPhillips will enable the installer to offer a better value by providing synthetic blend quality oils at conventional motor oil prices. Extending that value to their customers can help installers increase their car counts.


Arlington, TX-based MARS (Miracle Appearance Reconditioning Specialists) International, Inc. has announces its acquisition of the rights to exclusively manufacture, market, and distribute the Sprayless Scratch Removal (SSR) System to MARS operators nationwide.

The patent-pending SSR System was invented by and is owned by Magic Auto Touch Inc. of Colleyville, TX. MARS will market and sell the system under the name "Miracle Paint Repair." The system is being sold globally by Magic Auto Touch Inc, but MARS is the only national franchise operation with the system.


ERC Wiping Products Inc., a supplier of towels to the car wash industry, launched its new revised web site at The updated site now offers online ordering to existing customers, updated color choices for towels, and more information about the various products available to the car wash industry, including microfiber towels.


Solution 1 has announced the start of the Big Finish Customer Loyalty Rewards Program. With this program, car wash customers can earn points that can be redeemed for NASCAR-licensed merchandise when they wash their cars at a professional car wash that uses Big Finish(tm), the officially- licensed professional car wash products of NASCAR.(r)

Big Finish has teamed up with EZ Rewards, a premier loyalty program provider, to offer car wash operators a program that will drive NASCAR customers to their location, increase revenue, and capture valuable customer data.

Data show that there are now 75 million NASCAR fans, and they are loyal to the NASCAR name and brands that carry the NASCAR logo. In NASCAR you have loyalty not only to the driver, but also to the companies that make the sport work. Big Finish can help car wash operators tap into this extreme NASCAR loyalty with its rewards program.

Earned reward points can be redeemed at the Big Finish web site ( Car wash customers can activate their cards at this site, check, and redeem points. They can also check for participating car wash locations. To promote this program, Big Finish plans to advertise this rewards program and the car washes that are participating, directly to the NASCAR fans. For more information, call Solution 1 at (800) 354-2633 or visit or on the web.

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