Showcase: Lube Programs
Express Care Program
Valvoline created the new Express Care program to distinguish an
independent operator's facility and offer a premium branded look
that differentiates the business from automotive competitors and
other retail businesses. Also, the program offers an Installed Business
Team focused on increasing the success of each Express Care operator's
Advantages/Features The Express Care program from Valvoline
is designed to attract and retain customers with a bold, contemporary
image, in-store business assistance, and Valvoline's brand recognition.
Whether building a new location or converting an existing facility,
Express Care positions the operator as a convenience-focused, diversified
service provider, offering the highest quality products and services
and ultimately receiving the trust of the consumer. Express Care
operators benefit as this level of trust is further enhanced by
Valvoline's offering of high performance products under five well
known brands: Valvoline motor oils, Eagle One appearance products,
SynPower motor oil and performance products, Pyroil automotive chemicals,
and Zerex antifreeze coolant. The Express Care program has the advantage
to operators of combining a car wash and quick lube which offers
a professional retail image for both profit-centers under one highly
Customer/Operator Support The Express Care Installed Business
Team provides assistance based on the individual needs of an operator.
Operators are provided one assessment day and five days of on-site
consultation to support their operational, marketing, and management
success. Areas of assistance include: labor planning and control,
customer service training, promotional planning, advertising, product/service
presentation, store merchandising, profit and loss (P&L) planning,
information management (computerization), mortgage based financing,
market research, and building plans. In addition, Valvoline provides
ongoing promotional opportunities and marketing materials designed
to increase car count, customer loyalty, and sales.
Contact Valvoline Express Care. Toll free: (800) 622-6846.
The CITGO Lube program has grown to include more than 400 independently
owned and operated facilities today. Additionally, CITGO features
SUPERGUARD(r) motor oils and other quality CITGO automotive lubricants
in over 700 fast lubes, car dealerships and installed outlets supported
through its nationwide system of branded, contract lubricant marketers.
CITGO promotes the placement of its Lube facilities on existing
C-store and car wash properties to maximize cross-marketing potential
and revenue-sharing benefits. Its program offers the independent
owner a franchise-like operation without the associated franchise
Advantages/Features CITGO offers a site selection and development
system, flexible branding and signage options, marketing/advertising/promotional
tools, proprietary credit card program, used oil recycling program,
SUPERGARD Lifetime Engine Warranty program, and a supply relationship
through CITGO's branded, contract lubricant marketer network. It
also offers a complete private label filter program. Through CITGO's
recommended facility structure policy, preliminary and complete
construction plans for new, ground-up locations are proposed. Additionally,
it promotes the modular building concept through its association
with Boegh Building Systems. A qualified CITGO Lube facility must
have pits, drive-through bays, and bulk storage and dispensing capabilities.
Operator Support CITGO offers full support from site selection
to construction to business-building tools during actual facility
operation. An important cornerstone of this support is the CITGO
Fast Lube Management training school, offered regionally throughout
the year. CITGO also maintains relationships with key vendors that
provide preferred pricing and structured programs for equipment,
financing, computer systems, and general equipment leasing.
Contact CITGO Petroleum Corporation (David Kunkel, CITGO
Fast Lube Contact), P.O. Box 3758, Tulsa, OK 74102. (918) 495-4106.
Toll free: (800) 331-5483. E-mail: firstname.lastname@example.org.
The very first Kwik Kar was built by Kwik Industries in Denton,
Texas in 1985. Today there are 340 shops, making Kwik Kar one of
the fastest growing systems of quick-lube shops in the Southwest.
Kwik Kar's concept is that of a quick-lube shop with exceedingly
high standards, quality products and selection as well as professional
Advantages/Features Each Kwik Kar is independently owned
and operated, offering economies of scale associated with a franchise
operation, but without the pitfalls inherent with a franchise unit.
Kwik Kar provides a dependable source for automotive supplies, a
45,000-square-foot warehouse and a top distributor of many fine
products, such as Pennzoil, Gumout, Fram, and many more.
Recommended Facility Structures Standard four bay, double
stack (four lube bays and four service bays) with options to increase.Operator
Support o Advertising and marketing support, signage and promotional
items, demographic analysis, market feasibility studies, turn-key
construction, building plans, engineering, equipment, special negotiations
on national accounts and equipment, financing programs and training
programs are available.
Contact Operators interested in obtaining more information
should contact Ray Ellis, president of Kwik Industries, 4725 Nall
Rd., Dallas, TX 75244. (972) 458-9761. Web site: www.kwikind.com.
Oil Can Henry's
Oil Can Henry's is a leader in the quick lube industry, with a
powerful brand, proven operations and training programs and extensive
marketing support. As a member of Castrol Select Service, a nationwide
network of quality quick lubes, Oil Can Henry's has access to Castrol's
premium lubricants and proven track record of exceptional sales.
Advantages/Features Oil Can Henry's develops innovative
solutions to provide franchisees with additional tools and opportunities
for success. The new modular one bay center is just one example
of this innovative spirit. The one bay center provides a quick,
low-cost entry into Oil Can Henry's proven system. It fits on a
plot of land the size of six parking spaces, making it an ideal
addition to an existing car wash location. (Take a virtual tour
of the center at www.oilcanhenry.com/virtualtour.html)
Customer/Operator Support Oil Can Henry's provides extensive,
on-going operations and marketing support. The unique Oil Can Henry's
operations system sets it apart from the competition and provides
franchisees with the tools needed to build strong customer relationships
and average customer tickets that are consistently at the top of
the quick lube industry. In short, Oil Can Henry's provides excellent
franchise opportunities for hard-working, committed individuals.
Contact Oil Can Henry's, 1200 N.W. Naito Parkway, Suite
690, Portland, OR 97209-2800. Toll free: (800) 765-6244. Web site:
76 Lubricants Company's Express Lube Program
The 76 Express Lube program offers operators several branding options,
from a fully-branded lube center to a supply only with point-of-purchase
Advantages/Features 76 Express Lube is available through
more than 300 marketers across the United States offering a wide
range of services using a full line of quality oils and programs
that can be tailored to meet the needs of each individual operator.
In addition to these services, 76 Express Lube owners can depend
on the 76 name, and can benefit from the company's research and
development. 76 offers programs including credit cards, equipment,
air and oil filters, advertising and marketing and other business
Customer/Operator Support The 76 Express Lube program includes:
on-site business improvement programs for new and existing operators;
regional training for operators, managers and technicians; site
selection; architectural concepts; and building plans. Also, 76
offers a broad range of products and support capabilities to help
new as well as experienced lube shop operators.
Contact Operators seeking more information can call toll-free
to speak John Brant your 76 Express Lube representative at (800)
766-1020, ext. 8.
Shell Rapid Lube?
Shell Rapid Lube offers qualified car wash operators a competitive
fast lube program supported by one of the most recognized brands
in the world - Shell.
Advantages/Features Shell Rapid Lube retailers operate independently
while enjoying identification with Shell. Operating expenses are
minimized with no franchise fees, no royalty fees, and no advertising
fees. In addition, retailers can take advantage of market-competitive
cost-of-goods for FormulaShell(r) motor oil, ShellGuard(tm) filters
& wiper blades. New Shell Rapid Lube locations receive a free
exterior signage package. To sum it up - the Shell Rapid Lube program
offers simplified programs, lower product cost and brand recognition.
Often, a two- or three-bay facility will fit on an existing property.
Operator Support The Shell Rapid Lube program includes free
building plans, demographic analysis, Standards of Appearance and
Operations Guide, Ad Layouts, and Uniform Program. Also Shell Rapid
Lube locations can accept Shell and Texaco proprietary credit cards.
Retailers can choose from receiving Business Development Funds or
getting a net-net price on FormulaShell(r) motor oil.
Contact Shell Rapid Lube. Toll free: (800) 782-7852 (option
6). Operators seeking more information can e-mail at ShellRapidLube@unified-resources.com.
Valvoline We Feature Installer Program
Valvoline has been dedicated to the development of quality, innovative,
high-performance products and services for over 130 years.
Advantage/Features Installers participating in the We Feature
program maintain their entrepreneurial independence while aligning
with Valvoline's strong brand-image. They benefit from the added
value of Valvoline's history, variety of products, advertising efforts,
and high customer loyalty.
Operator Support The installer has access to multiple promotions
tailored to meet the needs of the quick lube operator. The promotions
highlight products from the Valvoline Family of Brands and offer
value-added premiums and/or customer giveaways. They are all designed
to help drive traffic, build business, and increase overall car
count. In addition to promotions, the Valvoline We Feature program
has a merchandising package that is second to none. Installers can
increase visibility with point-of-sale material including posters,
product display racks, curb signs, and custom banners.
Contact Toll free: (800) 622-6846. Web site: www.valvoline.com.
Valvoline Instant Oil Change
Since 1988, the Valvoline Instant Oil Change (VIOC) franchise program
has offered car wash and independent quick lube operators an excellent
way to expand their service offerings, maximize the return on their
real estate investment and increase their revenue potential by capitalizing
on the growing trend toward do-it-for-me automotive services and
the strength of the Valvoline brand name. There are nearly 100 single-
and multi-unit franchisees (including a number of individuals who
also operate car washes) and 329 units nationwide.
Adding a VIOC center to an existing car wash provides exceptional
cross-marketing opportunities. It lends a competitive edge over
car wash locations that do not have quick lubes and provides a well-known,
popular brand to compete with those that do. VIOC's proven system
and ongoing operational and marketing support also give car wash
operators many ways in which to capitalize on the advantages of
adding a quick lube: the program requires less capital investment
and less equipment maintenance than opening a new car wash, enhances
customer convenience through "one-stop shopping," draws
on the existing customer base for the location and balances the
peaks and valleys of car wash demand.
Advantages/Features "VIOC franchisees are our marketing
partners," the company says. "In return for helping us
enhance the strength, extend the reach and deliver the promise of
quality that the Valvoline brand name represents, we offer them
continuous support." This support includes:
MVP (Maximum Vehicle Performance(tm)): a state-of-the-art,
computer-based vehicle-maintenance tracking system currently in
operation at all VIOC service centers and accessible via the Internet
at www.vioc.com. Rather than just blanket service reminders at
standard intervals, MVP keeps an ongoing history of vehicle service
and mileage, allowing VIOC operators to provide more timely reminders
geared to meet specific driving habits and needs. Customers are
issued cards accepted at VIOC centers nationwide, producing invaluable
fleet-marketing opportunities while encouraging repeat business
from current customers.
Land/Building Financing: VIOC offers qualified franchise
owners financing programs for land and building construction at
Real Estate: VIOC's real estate representatives educate,
assist and consult on the identification, development and purchase
Site-Selection Tool: VIOC offers proprietary site-selection
modeling tools as well as demographic tools, Precision Code modeling
to identify where your customers live, cannibalization reports
that provide assistance in determining proximity of new sites
and entire market optimization reports.
Construction Assistance: The VIOC project manager provides
prototype plans on disk and aids with construction issues.
Equipment Leases: Franchisees lease all lube equipment
from VIOC for just $1 per year.
Oil Pricing: Franchisees realize benefits of preferred
Marketing Support: Franchisees benefit from both VIOC's
and Valvoline's support of their national brand identities. Professional
advertising and public relations support is available to all franchisees.
POS System/SuperPro: Proprietary operating system that
provides the following benefits: labor scheduling, inventory management,
Internet monitoring, red flag reports, computer technician support,
computer maintenance support, theft controls, customized customer
comments, improved customer service, reduced claims, new employee
handbooks, training manuals, interview guides, demonstrated professionalism
and improved employee retention.
Pre-Opening Training Support: Extensive seven-week training
program. Program includes five weeks at VIOC headquarters in Lexington
and two weeks on site.
Ongoing Training Support: FBCs (Franchise Business Consultants)
provide ongoing training assistance in all facets of the business.
Recommended Facility Structure Two- or three-bay drive-through
formats with full basement and floor openings. Two-bay dimensions:
46' x 30', three-bay dimensions: 59' x 30'. Oil tanks above ground,
but in basement.
Labor Requirements Separate facility manager to oversee quick-lube
customer service; number of technicians required varies with daily
car counts and extra services performed.
Operator Support The VIOC program supports every facet of business,
from managing operations and personnel to analyzing demographics
in the site-selection process to ongoing employee training, advertising,
public relations and environmental consultation. VIOC's Franchise
Advisory Council provides a forum to benchmark ideas with other
Financial Requirements Qualification requires net worth of $200,000,
with $150,000 in cash or liquid assets. In some markets, existing
facility conversions can reduce start-up costs significantly.
Contact Valvoline Instant Oil Change (David Young, franchise
sales manager). Toll free: (800) 622-6846. Fax (859) 357-7049. Or
visit the VIOC Franchising web site at www.viocfranchise.com.
Rohnert Park, California
Oilstop Inc. offers independent car wash operators a comprehensive,
Drive Thru Oil Change
franchise opportunity program unlike any other with the option to
co-brand with Chevron, 76, Exxon, or other major oil companies.
Advantages/Features When you become an Oilstop franchisee,
you become part of one of the most well-respected, training-intensive
franchises in the industry. With a nationally recognized industry
presence, Oilstop has a mission statement that every franchisee
must follow: "We will serve people with excellence, humbly,
with a servant's heart." Building and signage design assistance
is available. A proprietary computer point-of-sale system provides
you immediate access to each guest's service history and measures
the productivity of each member of your staff any hour of the day
so you can monitor and reward service excellence.
Operator Support The Oilstop franchise program comes complete
with 8 to 12 weeks of classroom and on-site training, and follow-up
training on a regularly scheduled basis, both in person and in a
series of training videos. Localized marketing, promotional and
advertising campaigns will be designed for your market demographics,
and you're just a phone call away from talking with the Oilstop
management team to assist you in any way.
Contact Car wash operators seeking more information concerning
any aspect of the franchise operation can call Gary Woo at (707)
586-2047. If there's a mutual interest, you will receive a packet
of materials discussing the franchise opportunity in detail. You
can contact Oilstop by e-mail at: email@example.com, or
visit our website, www.oilstopinc.com.
Castrol North America
Wayne, New Jersey
Castrol Consumer North America is focused on the independent fast
lubes' need for premium products packaged with the service, convenience
and knowledge operators need to run a successful fast lube facility.
By making significant investments in developing fast lube programs,
Castrol has attracted the best independent lube operators in North
America. Castrol is renowned for its fast lube programs and support
services, in addition to being the supplier of high-quality, premium-branded
Advantages/Features Castrol Consumer North America markets
premium lubricants and services directly to independent lube operators
and automotive service providers. These business partnerships serve
both the interest of Castrol and the local fast lube by delivering
them premium branded products, unparalleled marketing support, extensive
training and high margins. Castrol's extensive lubricant line includes
Castrol(r) GTX(tm), Castrol(r) GTX High Mileage(tm), Castrol(r)
Syntec Blend(tm) (part
synthetic motor oil) and Castrol(r) Syntec(tm) (full synthetic motor
oil). The entire line is designed to provide different levels of
superior protection, for all types of engines. Castrol also features
a line of high-quality Super Clean car care products. Customer/Operator
Support o Castrol offers a comprehensive training program for fast
lube technicians. Castrol's computer-based Lube Tech Certification
program has an unique interactive multimedia format that covers
technician education, skills assessment, marketing, sales training
Architectural Services Castrol offers a customized program
that features a team of trained professionals to design and build
automotive facilities. Included is an architectural-concept design
assistance center with state-of-the-art CAD/CAM systems.
Bulk Marketing Program Designed to increase the average
per car revenue through a comprehensive program to sell synthetic
motor oil, this program delivers improved consumer offers, promotions,
training and exclusive mobile equipment (The SYNTEC Booster) that
allows the realization of price efficiencies from bulk oil.
Equipment Loaned equipment programs including a complete
line of lube and shop equipment and tools. Turnkey solutions drive
additional profits through equipment alliances and upgrades.
Marketing Castrol has the highest co-op available in the
industry. Signage is provided at no charge to operators. Promotional
allowances permit customers to earn up to 100% of costs by featuring
and promoting Castrol. A full line of merchandising tools and point-of-sale
materials is also available.
Customer Warranty Castrol's Maximum Protection Warranty
protects the customer's engine for up to 500,000 miles. Also offered
is a free roadside assistance program at no cost and no hassle.
Financial Assistance Plan Castrol offers a wide range of
financial assistance programs.
Contact Castrol North America, 1500 Valley Road, Wayne,
NJ 07470. Toll free: (888) CASTROL. Web site: www.castrolusa.com.
Grease Monkey is the largest vehicle preventive maintenance franchise
not owned by a major oil company in the US, with more than 200 centers
in 30 states and Mexico.
Advantages/Features Grease Monkey's independence allows
franchisees to focus on meeting the needs of the customer, without
being required to promote a certain brand of oil. It also allows
for more aggressive purchasing power within the industry so that
franchisees can obtain affordable products and services to build
and run a successful operation.
Preventive Maintenance Center/Car Wash Businesses A Grease
Monkey center and car wash facility can be an extremely profitable
venture with the cross-over and referral business between the two
businesses. The marriage of capabilities between the two centers
creates a certain synergy resulting in a higher level of customer
satisfaction for both, as well as a uniquely streamlined and efficient
management process. Combining the two businesses, which offer complementing
services to the same customer base, these operators are maximizing
their profitability and the potential for higher returns on their
investment. Grease Monkey provides the support needed every step
of the way.
Operator Support Grease Monkey offers a comprehensive support
package from the time the franchisee selects a site for their location,
through ongoing operation of the lube concept. The Grease Monkey
program includes site selection assistance, lease and purchase negotiations,
third-party financing options, and national account purchasing.
Franchisees are assisted with technical training and marketing and
operations consultation. Grease Monkey has one of the most progressive
marketing teams in the industry, including a central marketing division
as well as field marketing staff who visit centers and provide local
center marketing support. Grease Monkey centers also benefit from
a corporate team that provides new product and service research
and development, as well as program roll-out and continued support.
Along with comprehensive business planning advice, and technical
and marketing support, franchise owners benefit from the Grease
Monkey brand and established reputation in achieving success.
Contact Grease Monkey, 633 17th Street, Suite 400, Denver,
CO, 80202. Toll free: (800) 364-0352. Web site: www.greasemonkeyintl.com.