MOTIONS AND PROMOTIONS
De Pere, WI-based Lustra Professional Car Care Products has announced the addition of two territory sales managers to its sales management team. Eric Moody manages the Northwest region of the United States. He has a bachelor’s degree in business management from Salisbury University and has solid sales experience. Mike Nusbaum is responsible for the Midwest region. He is a car wash industry veteran with over 16 years of experience.
Innovative Control Systems of Wind Gap, PA has announced the creation of two new positions to lead the deployment of products and services into the in-bay and self-service market segments, and expand the total range of services available to all car wash owners. Rob Deal is vice president corporate accounts and responsible for the OEM, in-bay, and self-service markets. Well known in the carwash business, he has held past positions with Turtle Wax, MacNeil Wash Systems, and Ryko. Thomas (Tom) Tuohy is vice president business services and will manage the inside sales function for all car wash market segments. He’s also responsible for developing and managing the new industry-wide credit card program for car wash owners throughout The United States Tuohy has more than 20 years of business development experience.
Zep Inc. has named Joe O’Brien president of Zep East, one of eight market-facing businesses that Zep recently formed. Before joining Zep, O’Brien was vice president of sales and marketing at Atlas Paper Mills. Previously he spent more than 10 years at both JohnsonDiversey Inc. and Proctor & Gamble. He holds a bachelor’s degree from New York University and an M.B.A. from Hofstra University.
MISTER CAR WASH ADDS ONE
Mister Car Wash recently acquired Royal Oaks Car Wash in Shoreview, MN, bringing the chain’s holdings to 15 car washes in Minnesota with an overall total of 62 car washes and 25 lube shops across seven states.
The new store will offer full-service and express car wash options in addition to express lube services. According to a spokesperson, the facility will undergo an “extreme makeover,” which will positively impact the entire retail trade area. Terms of the deal were not disclosed.
BLENDCO GOES “CLEANER AND GREENER”
Bristol, PA-based Blendco has announced a program for operators aimed at distinguishing their washes as “Cleaner and Greener”™ certified locations. The program reflects stewardship towards the environment that goes beyond chemicals alone — it will include water management and water reclaim, use of renewable materials, energy savings, package recycling, and employee safety and training.
Each Cleaner and Greener certified location will be provided marketing and promotional materials which will clearly communicate that the carwash location meets the program’s stringent environmental criteria. With the program, consumers can identify a wash that is actively working to conserve natural resources.
MOSMATIC TURNS 20
Wisconsin-based Mosmatic Corporation has been producing products for and supplying the car wash and high-pressure industries for 20 years.
To celebrate, the company took a day off and treated its employees to a tour of the new Harley Davidson Museum and the Miler Brewing Company in Milwaukee. The day’s activities ended with dinner at a restaurant on the shores of Lake Michigan.
Reportedly the country’s first automated, touch-free wash for motorcycles has opened in Indianapolis. The prototype wash was designed and built by Indianapolis-based Harrell’s Car Wash Systems and is open for business at the Dirt Stripper Car Wash at 4980 Crawfordsville Road, about a block west of the Indianapolis Motor Speedway.
An arm moves across and over the bike for pre-soak, wash, and spot-free rinse. At the same time, the front and rear wheels are being rotated and cleaned, and then it’s air-dried. The whole process takes less than five minutes. Until now, motorcycle owners had to rely on hand washing to clean their bikes, a process that could take at least two hours.
ProWash Consulting has acquired Hutch’s Car Wash and Quick Lube, a portfolio of four family-owned properties in the San Francisco Bay Area that includes three car washes and a quick lube.
“ProWash Consulting’s analysis of the portfolio indicated that the Hutch’s offering was a very promising acquisition for the company,” said Gary Pendleton, Senior Advisor, ProWash. “We are at an advantage when we evaluate a car wash asset, because ProWash is a hands-on car wash operator. We base our due diligence and final decisions on practice and implementation instead of theory,” he added.
These acquisitions, along with current ownership of Wilshire West Car Wash and Quick Lube in Santa Monica, CA and La Quinta Car Wash, in La Quinta, CA bring the total number of businesses in the portfolio to six.
D&S AR DISTRIBUTOR
D&S Car Wash Equipment Company has announced the appointment of AUTOSpa Carwash Systems as a distributor in West Central and Northern Arkansas. AUTOSpa has been servicing the professional car wash operators in this market, and an owner of D&S equipment, for almost 20 years. They also represent a major line of chemical products for their car wash customers.
D&S, PECO DO DEAL
D&S Car Wash Equipment Company, a manufacturer of in-bay automatics, self-serve equipment and industrial vacuums, and PECO Car Wash Systems, a manufacturer of conveyorized tunnel car wash equipment, have announced a joint manufacturing agreement. Effective immediately, both manufacturers will be able to provide select products through each other’s distribution network. Together, D&S and PECO have nearly 80 years of industry experience.
The agreement offers true “one-stop shopping” for the companies’ respective customers. From tunnels to rollover equipment, from safes to meters, and from self-serve to wheel shiner systems, D&S and PECO can provide a comprehensive car wash solution. In the new venture, the companies will also share cross marketing responsibilities at trade shows and participate in joint R&D projects.
FIRST “AIR FORCE ONE” DETAILED
A team of detailers spent one week at Seattle’s Museum of Flight for a full cleaning of the first “Air Force One” — SAM970 — that served Presidents Eisenhower through Nixon.
Renny Doyle of Attention to Details of Boise, ID headed this major preservation project of a national aviation treasure. Because a super large and special project such as this is just too much for the average detailing company to pull off, Doyle assembled a group of highly qualified independent detailers from across the U.S.
This Boeing 707 was due for a makeover after having endured Seattle’s famously wet weather. Many of the techniques used to restore a car’s shine were used to restore the shine on SAM970. The exterior work included a full cleaning of all surfaces, treating the finish to rid it of faded and oxidized paint, polishing all painted surfaces, and then applying a protective sealer. The team’s biggest challenge was restoring the badly hazed exterior aluminum finish. The bare aluminum was returned to its original reflective mirror finish with a five-step polishing process and countless man-hours.
“We had detailers from across the nation and each and every one of them left their egos at home,” said Jose Fernandez, a 19-year veteran of the auto detailing industry and team leader on the project. “Every team member was professional and worked very hard on the project. I am extremely proud of each and every one of them.”