Industry Newsline - November 2010

Industry Newsline

MOTIONS AND PROMOTIONS

Washworld Inc. (www.washworldinc.com) of De Pere, WI has announced that its distributor, Professional Carwash Systems Inc., will expand its sales and service of Washworld systems to include the entire state of Iowa.

To facilitate this expansion, PCS has added two new members to its team. Tim Wilson has been hired as equipment sales manager. He has been in the car wash industry for over 11 years. Dean Schuck, with 10 years of experience, has been appointed chemical sales manager. He will be representing Blue Coral and Blendco for PCS in the area.

In the car wash business for almost 20 years, Professional Carwash Systems is a full-service distributor and can be found on the web at www.pcswash.com.

MACNEIL DISTRIBUTOR

MacNeil Wash Systems (www.macneilwash.com) of Barrie, Ontario has appointed Woltco Inc.— Car Wash Professionals, as a distributor serving the state of Michigan. With many years in the industry, and a full range of services and support, Woltco will distribute and service MacNeil’s full line of equipment in Michigan. Woltco can be reached at (877) 992-7427.

MISTER CAR WASH PAWS-A-THON

Tucson, AZ-based Mister Car Wash’s first annual Paws-a-thon fundraising campaign raised $48,565 in donations for local Humane Societies and Rescue League organizations in Alabama, Arizona, Florida, Iowa, Idaho, Minnesota, Texas, and Washington. Customers purchased “paws” which were then displayed on Misters Car Wash walls.

Area manager Bill Smith of Houston and his eight stores earned the “Paws-a-thon Cup” this year for the highest contribution among all the areas. “We are pleased with the impact our customers and locations were able to make this first year to help animals.” said John Lai, Chief Operating Officer.

Mister Car Wash operates 65 car washes and 24 Express Lubes in seven states throughout the United States. The company has more than 2,500 employees and washes over 7 million vehicles annually. Additional information can be found at www.mistercarwash.com.

FREE VIRTUAL CLASSROOM

From metal and plastic repair, to sanding and paint finishing, to car detailing and safety improvements, 3M now offers a free Virtual Classroom to help teach basic and advanced skills, demonstrate proper techniques, and showcase innovative product solutions.

Designed for car enthusiasts, technical students, and automotive professionals, the new 3M standard operating procedures modules provide step-by-step guidance through a range of projects to help ensure repairs are done professionally and efficiently. There are four levels of training available through the program, beginning with free Level I introductory clips on YouTube and the free Level II Virtual Classroom. Level III and Level IV training programs will be launched later for advanced audiences.

The Virtual Classroom has programs in three key areas of collision repair: the Body Department, the Paint Department, and the Detailing Department. Within each department are numerous project modules that include an instructional video, a downloadable project and product list, and brief quiz. The Detailing Department modules include:

  • Headlight Lens Restoration
  • Paint Finish Spot Panel
  • Paint Finish Full Panel
  • Vehicle Clean Up — Detailing

Call (877) MMM-CARS or your local 3M distributor or 3M sales representative for more information.

BROWN BEAR WASHES 26,995 CARS FREE

As part of its 53rd anniversary celebrations, Brown Bear Car Wash performed 26,995 free “Bear Essential” car washes over 12 hours at 20 tunnel locations on August 26. The Seattle-based company has now washed a total of 105,755 cars for free over the past five years.

“This is a fitting way to say ‘thank you’ to our customers who have supported us for over five decades. And hopefully we introduced some new customers to the kind of service and value we deliver year round,” said Brown Bear founder and owner Vic Odermat.

Odermat started Brown Bear in Seattle in 1957 with one location at 15th Ave West. The family-owned company, through its parent company, Car Wash Enterprises Inc., owns and operates a total of 41 car wash facilities in Washington State as well as a large network of gas stations and convenience stores.

NASCAR CAR WASH PARTNER

Utah-based NASCAR Car Wash Company (www.nascarcarwash.com) has entered into an agreement with Dow Jones, president/COO of Firehouse Car Washes (www.firehouseclean.com) of the Salt Lake Valley, to open 20 to 25 new express-tunnel car wash locations under the NASCAR brand throughout Utah in the next several years.

NASCAR Car Wash Company plans to develop NASCAR-themed car washes across the United States and expects the first locations to open in early 2011.

AUTOBELL #60

Charlotte, NC-based Autobell Car Wash Inc. (www.autobell.com), has opened a wash at 2145 Main Street in Snellville, GA. This is the privately owned chain’s 60th location and fifth in the metro Atlanta area, joining stores in Suwanee, Mableton, Acworth, and Alpharetta. Alex Rivera is the store manager.

Autobell is America’s third largest conveyor car wash company, with locations in North and South Carolina, Virginia, and Georgia. The company was founded in 1969 in Charlotte, NC, and remains privately held and family-operated. Autobell now employs approximately 1,900 people and washes over 3 million cars annually.

PATENT FOR CARWASHCAMERAS.COM

CarWashCameras.com, a division of Rugged CCTV, has been granted Patent # 7,764,196 for the process of inspecting vehicles for damage at car wash operations. Originally filed in early 2007, the patent covers a number of methods for documenting damage to vehicles that may have been pre-existing, occurred in the tunnel, or damaged somewhere else after leaving the tunnel.

The patent, titled “Method and Apparatus for Documenting the Condition of a Vehicle,” covers any type of camera mounted anywhere inside or outside of the tunnel — on the building structure, equipment, or even an arch — that can be used to look at a vehicle for pre-existing or tunnel damage.

CarWashCameras.com manufactures the equipment under the “N-Spex” name. More than 300 facilities are now using this technology, including car washes, auto dealerships, and car rental agencies.

Rugged CCTV, the parent company of CarWashCameras.com, offers non-exclusive licenses to any company that wants to market or manufacture cameras that can be used to see pre-existing or occurring vehicle damage. No license is needed to purchase, sell, or install the N-Spex Systems.

MOBILE MARKETING FROM VIOC

Valvoline Instant Oil Change (VIOC) has launched a multi-faceted opt-in mobile marketing program that includes SMS, mobile coupons, e-mail, store landing pages, website promotion, and SEM. The program also includes mobile-optimized landing pages, store locators and e-mail for easier viewing on mobile devices. The agency that developed the program is long-time partner Catalyst, a direct and digital agency based in Rochester, N.Y.

According to VIOC, a test showed conclusively that a significant percentage of customers at its 858 oil change centers would opt for mobile offers, including SMS and mobile coupons. “It’s simply another way we make it easy for customers to interact with the brand,” said Meghan St. Onge, a senior program manager for VIOC. “We let customers decide how they want to be contacted and make it easy for them to do so. It’s a huge competitive differentiator.”

CALIFORNIA SCENTS SPONSORS CAMP

Irvine, CA-based California Scents is pleased to have again sponsored the A.C. Green Foundation Summer Leadership Camp. Each year the camp program sponsors approximately 120 boys and girls, ages 9 to 15, to attend an all-expenses-paid summer camp. This unique annual camp features educational opportunities, career exploration, character building, and basketball. Camps are held in Portland, OR and Los Angeles.

NBA Iron Man A.C. Green personally supervises each camp. The goal of the camp is to identify and encourage leaders among children who might otherwise be forgotten — those who lack positive role models, are physically and/or emotionally abused, economically disadvantaged, or homeless.

Campers are challenged on, and off, the basketball court. While part of each day is spent learning basketball skills, practicing drills, and improving techniques, campers also spend time learning about life.

To learn more about the A.C. Green Foundation, please visit www.acgreen.com.

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