Manufacturers Showcase - May 2007

Impulse Items

California Scents
Irvine, California

California Scents® offers an exciting array of Fresh Ideas in Air Fresheners. Products are sold in mass merchandisers, automotive stores, convenience stores, car washes and car dealers. Product offerings include Spillproof Organic Air Freshener®, California Car Scents®, Cool Gel®, Citrus Splash® and Orange Squeeze® Sprays and Vent Clips.

What’s New/Best Seller • Stealth™

Advantages/Features • Stealth is a contemporary air freshener with a revolutionary low profile design. Stealth easily mounts to the dashboard with adhesive tape. It’s not only an air freshener but a sophisticated enhancement to your automotive interior.

Customer/Operator Support • Please direct all inquiries to California Scents’ customer service department for information on pricing and order requirements

Price • Available upon request

Contact • California Scents, 18850 Von Karman, Suite 200, Irvine, CA 92612. (949) 475-1100. Toll free: (800) 201-2700. Fax: (949) 475-1111. E-mail: Website:

Hart Distribution
Gardena, California

Hart Distribution offers a revolutionary new design that gives drivers a stylish and safe way to stow outerwear while driving in today’s heavy traffic conditions.

What’s New/Best Seller • Auto Garment Hanger

Advantages/Features • The affordable Auto Garment Hanger gives everyone the convenience of stowing outwear with safety and organization in mind. The heavy-duty chrome design attaches with ease to fit any double bar headrest, keeping garments in their original shape and safe from dirt. Hart Distribution offers the hangers at a discount to companies wishing to use the product as a promotional item.

Price • Available upon request

Contact • Hart Distribution, 15713 Van Ness Avenue, Gardena, CA 90249. (310) 313-5840. E-mail: Website:

The RaceCooler Company
Merrick, New York

After 18 months of design development and field testing the company began the manufacturing and distributing of Original RaceCoolers earlier this year. RaceCoolers are the only product authorized to be manufactured from the actual tires used on the NASCAR Nextel Cup, Craftsman Truck, and Busch Series races.

What’s New/Best Seller • The Original RaceCoolers™.

Advantages/Features • RaceCoolers promise to be the next collectible phenomenon for insatiable NASCAR fans. Each of the giant beverage coolers, made from official used NASCAR tires, is designed to hold 78 long neck bottles or 144 cans together with 40 pounds of ice. This is the only product authorized to be manufactured from actual tires used on the NASCAR circuit. Many of the tires still have the original grease-pencil markings from where the pit crew identified the proper tire position, the pit stop on which it was changed, or any other information important to the crew. Some tires even show the actual car number on which it was used.

Price • The initial product run will only be available on for $299 plus shipping and handling.

Contact • Premium Banner & Display (dba The RaceCooler Co.), 248 Lincoln Blvd. Merrick, NY 11566.Toll free: (877) 295-RACE. E-mail: Website:

Car-Freshner Corporation
Watertown, New York

Car-Freshner Corporation is the maker of the world-famous “Little Tree” air fresheners for the home, car and office.

What’s New/Best Seller • Flower and Peace Sign Retro™ air fresheners.

Advantages/Features • Relive the ‘60s and ‘70s with new Retro air fresheners from Car-Freshner. Two psychedelic designs — flower and peace sign — will appeal to millions of baby boomers who lived through the flower-power era and to younger generations who are grooving to shapes, sounds, styles and colors for the first time. The peace sign has a berry-blast scent, while the fragrance for the flower is spring blossom. Each is available on 1-pack rack cards at 36 per master case. Available for immediate shipment.

Price • Available upon request.

Contact • Car-Freshner Corporation, 21205 Little Tree Drive, Watertown, NY 13601-0719. (315) 788-6250. Toll free: (800) 545-5454. Fax: (315) 788-7467. E-mail: Website:

California Car Cover Company
Chatsworth, California

California Car Cover Company caters to automobile, street rodding, trucking, racing, and motorcycling enthusiasts with two full-color parts and accessories catalogs, state-of-the-art truck and SUV installation center, and classic showroom, complete with vintage automotive collectibles.

What’s New/Best Seller • Limited Edition Engine Replicas.

Advantages/Features • Some of the greatest engines ever made were products of the muscle car era. Now you can have a little piece of the “glory days” sitting on your desk, with these incredibly detailed 1:6 scaled limited edition engine replicas. Over a dozen different engines are available with the Ford 427 Wedge, Chrysler 426 Hemi, and the Chevrolet tri-power 435hp 427 models recently added to the list.

Price • Less than $35.

Contact • California Car Cover Co., 9525 DeSoto Avenue, Chatsworth, CA 91311. (818) 998-2100. Toll free: (800) 423-5525. Fax: (818) 998-2442 E-Mail: Web site:

Refresher Liquid Fragrances
Covington, Louisiana

Refresher Liquid Fragrances offers longer lasting scents available in a large variety of fragrances. These 2-oz sprays are highly concentrated. Dealers report increased unit sales above all other air freshener sprays. Manufactured by Rogers Consumer Products, celebrating 30 years in business.

What’s New / Best Seller • Fragrances: “Potpourri,” and “Island Breeze,”Count Bottle Wire Display

Advantages/Features • Refresher Liquid Fragrances are available in 52 incredible fragrances that are guaranteed to sell. The company offers customer/operator support, distributor network, and online ordering. Several merchandising options are available.

Price • Promotional dealer pricing available upon request.

Contact • Rogers Consumer Products, Inc., 20355 Highway 36, Covington, LA 70434. Toll free: (800) 346-8550. Fax (985) 809-2183. Email: Web site:

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