Newsline - April 2004

Industry Newsline


Dallas, TX-based Dosmatic Inc. has announced the appointment of Dick McKee as its new industrial sales manager for North America. McKee, who most recently headed up such successful water purification firms as Crane Environmental and Culligan International, has 30 years experience in the water purification industry.

Unitec Electronics of Elkridge, MD has announced staff promotions and appointments. Wayne Walker, who has been with the company for four years, has been promoted to field sales support specialist. Will Severe has over 10 years of technical experience and joined the company in September 2003 as technical trainer. Tina Krpejs, who has worked for the company for more than eight years has been promoted to technical service supervisor.

Miracle Appearance Reconditioning Specialists International, Inc. (MARS) of Arlington, TX has appointed W. Donovan Hall as executive vice president responsible for all sales and franchise development activities. Hall built his own MARS franchise, an auto appearance repair system, into one of the top-performing franchises in the company. He has a diverse background in corporate management spanning 30 years.


Carwash Headquarters purchased the Brandon Carwash in Brandon, FL on Monday, March 29. The wash, acquired from the Kazbour family, is the eleventh car wash in the Carwash Headquarters portfolio.
"The Kazbour family has built an outstanding business and we look forward to building on their reputation," said Joe Kaplan, Carwash HQ president. The Brandon Carwash will be branded Grand Prix, similar to four other full-service washes and one lube center in the Tampa/St. Petersburg market.
Carwash Headquarters, based in Houston, TX, owns and operates 11 full-service car washes and seven lube centers.


Several of the original founding WashUSA sponsors as well as gold sponsors have announced their continued support and their 2004 participation in the September 18 fundraiser to benefit The Make-A-Wish Foundation(r). These sponsors include Dultmeier Sales of Omaha, NE; Innovative Control Systems of Nazareth, PA; Simoniz USA of Bolton, CT; PDQ of De Pere, WI; and Lustra/Cleaning Systems Inc. also of De Pere, WI.

Thanks to the support and commitment of industry vendors WashUSA has been a huge success, according to event spokesperson and founder Mark Curtis. "We hope to substantially grow the donations from the vendor community," he said. "[Our sponsors'] involvement continues to demonstrate that WashUSA has become an industry-driven event that we hope will continue to portray our industry in the best light."

For more information on participation and sponsorship opportunities, contact Curtis at 888-WASHUSA or Suzanne Stansbury, trade media manager, at (518) 877-6779, or e-mail her at, or log onto


Walchem Corporation (USA) and Iwaki Co., Ltd. (Japan) have announced a name change
for their joint venture pump manufacturing and sales company located in Holliston, MA. Formerly Iwaki Walchem Corp., the new name, IWAKI AMERICA, more accurately defines the 13-year-old firm's hemispheric marketing reach. Still majority-owned by Walchem Corp., IWAKI AMERICA plans to continue building on the global strength and ubiquity of the Iwaki brand. For details, visit


Charlotte, NC-based Autobell Car Wash Inc., celebrating its 35th anniversary this year, is adding two more metro-area units to the 37 units it already operates in 18 North Carolina and four Virginia cities. The new Autobells are under construction and will open by mid-year at 409 Gilead Road in Huntersville, across from the US Post Office, and at 7565 NC Highway 73 just east of NC Highway 16 in Stanley.


Lube operators who carry Castrol products can offer Castrol(r) SYNTEC(tm) customers a $10 savings, which is good for the customer's next SYNTEC oil change at that location. This will help installers maintain customer loyalty.

By completing a simple two-step process, consumers will save money after receiving a quality oil change at a place that is familiar to them. All they need to do is fill in the requested information and drop the mail-in certificate and proof of purchase in a mailbox. Within 8-10 weeks, they will receive a check payable to the lube operator for $10 off the customer's next Castrol SYNTEC oil change. Only one redemption is permitted per person, household, or address for each qualifying purchase of a Castrol SYNTEC oil change and a person is limited to a total of two redemptions.


Dynamic Software has introduced the Wash Access Loyalty System (WALS). WALS is a multi-site web-based loyalty club management system exclusively designed and developed for PDQ Manufacturing's ACCESS(tm) car wash entry stations.

WALS was designed to provide a loyalty club management system to car wash owners with one or more car wash sites and to increase the frequency at which members use their membership.

The system has many features and benefits, including the support for an unlimited number of fleet accounts and consumer accounts, the support for both debit (prepaid) and credit (post-pay)
accounts, and the ability to process loyalty/gift card accounts and member number (card-less) accounts. WALS can produce a full-transaction audit-trail report for every account, has the ability to send a customized "thank you" e-mail to a member after each car wash showing their current account balance, and has the capability to send e-mails to all members (or a subset of members) announcing promotions and/or notifying members of low balances, and much more.

A club interface can be developed and added to the car wash owner's own web site that seamlessly interfaces to WALS. A club interface allows loyalty club members to update and maintain their own accounts over the Internet -including replenishing their accounts using their credit cards. Dynamic
Software's web site ( provides additional information.


Fluid Metering, Inc.'s new web site covers the full line of dispensers and metering pumps for laboratory, industrial, process and OEM applications. In addition, the web site provides expanded technical support, including sections for technical FAQ's, sales literature, instruction manual downloads, and "Application of the Month" case histories. You can visit the new web site at


Warsaw Chemical Co. of Warsaw, IN, makers of Car Choice(r) brand products, has added a new car washing and detailing section to its web site, The new section features the complete line of Car Choice products. Everything from non-acidic tire cleaner to bug residue remover can be found on the site. Visitors can click on the various components of each line to view individual products. There are products available for self-service, in-bay automatic, and conveyor washes. A brief summary of the company's ordering, handling and guarantee policies can also be found on the site.


Portland, OR-based Integrated Services, Inc. (ISI) recently re-launched its corporate web site ( with all-new design and features.

The site is easier to use and provides better, more concise information, according to Trina Christiansen, ISI's marketing manager. The redesigned site provides easily accessible resources for both prospective and current customers. Some of the additions to include improved site navigation, a "New to the Industry" page containing links to industry publications, associations, web forums, and pre-published editorial content. It also includes resources for current customers to view new features available in LubeSoft(r) and WashSoft(r).

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