Industry Newsline - March 2008

Industry Newsline

MOTIONS AND PROMOTIONS

Mary Madden has joined Elkridge, MD-based Unitec Electronics as marketing manager. Madden’s primary role will be to promote Unitec’s products and services to distributors and end users on a national scale. Her more than 12 years of professional marketing experience covers such areas as high-tech products, insurance, and healthcare services. Prior to joining Unitec, Madden worked for a Baltimore healthcare services company. She holds a B.S. degree in journalism from Boston University and an M.S. degree in marketing from Johns Hopkins University.

AUTOBELL’S #48

Autobell Car Wash Inc., headquartered in Charlotte, NC, has opened its 48th location at the intersection of Providence Road South/Highway 16 and New Town Road in Union County, NC, near the towns of Waxhaw, Marvin, and Weddington. Wes Baker is the store manager.

“This is a unique car wash for us in that, due to the huge demand for sewer facilities at this time in Union County, we’ve installed a 100-percent-reclaim water treatment system,” said Chuck Howard, president and CEO of the company. “We were encouraged to investigate 100-percent recycling due to limited sewer availability, and we are going forward with this relatively new car wash technology. It’s quite exciting in view of our aggressive water-management stance, policies and procedures.”

The company, which treats 100 percent and recycles up to 80 percent of water used, is well known for its water conservation procedures and has won numerous awards and acclamations from utilities, governments, and media for its commitment to the environment.

Privately held and family-operated, Autobell’s 48 washes are located in 24 North Carolina, one South Carolina, and four Virginia cities and towns. The company now employs approximately 1,200 people and washes over 2 million cars annually.

CCA MINI EXPO

The Connecticut Carwash Association’s 19th Annual Mini Expo, March 5, at the Marriott Courtyard in Cromwell, CT, is giving away a trip to Car Care World Expo in Orlando, FL as one of its attendee prizes.

In addition to the trip (which includes airfare, hotel accommodations and expo registration), the CCA will also raffle off two plasma televisions and a number of other prizes to its attendees.

This year, event hours will run from 5pm-9pm and include hors d’oeuvres, a buffet dinner with a carving station, and cash bar. Approximately 40 vendors will be exhibiting.

For vendor and attendee registration, contact the CCA at (800) 287-6604 or visit www.wewashctcars.com.

CAR CARE AWARE MEDIA COVERAGE

The consumer media is communicating the “Be Car Care Aware” message more than ever before. There has been a dramatic increase in the number of stories during the past year as a result of Car Care Council public and media relations outreach.

“With record high gas prices, the trend toward ‘going green,’ and the new Car Care Guide, we have seen a surge in the number of news stories featuring the Car Care Council and its ‘Be Car Care Aware’ messages,” said Rich White, executive director of the council. “The increased use of Car Care Council consumer tips and information by broadcast, print and electronic media demonstrates that their viewers and readers are genuinely interested in credible information about preventative vehicle maintenance.”

Among the media successes of the campaign in 2007: television coverage doubled in 2007; readership of Car Care Council newspaper stories increased by 50 percent in 2007; web stories appeared on more major websites, including ABCNews.com, CNN Money, Forbes, Investors Business Daily, Business Week, Wall Street Journal, MSNBC.com, YahooNews, Car & Driver, and Popular Mechanics.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

ONLINE HEARING PROTECTOR SELECTOR

Howard Leight of Smithfield, RI takes hearing conservation to the next level with the launch of its new website howardleight.com. The new site offers visitors a 360-degree experience in fit, selection, protection, and motivation, with a variety of content and technology, including product information, best practices in hearing conservation, and the industry’s first hearing protector selector.

The hearing protector selector helps people solve real needs by providing a range of solutions for their specific applications. Users can identify their noise exposure levels or specific ratings, product styles and/or features, and the most applicable results are recommended. These listings can be printed or instantly e-mailed to other people directly from the selector. Users can also learn about a variety of environmental considerations and preferences, or “Basics.”

The site also features an online product catalog, educational information, and regionalized content for the Americas, Europe, and Australia/New Zealand.

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