Prime Shine Car Wash, headquartered in Modesto, CA, has launched a marketing campaign to raise awareness of the eco-friendly quality of washing a car at Prime Shine versus washing at home. Since 1991, Prime Shine has been utilizing many water saving systems as a means of best practice, and believes it is appropriate to make the public aware of this. More and more people are concerned about the environment and want to do business with those that care about the community. The flyer pictured on the left illustrates the key points to consider.
The campaign is being supported with the creation of a new website (www.savemoneysavetimesavewater.com) dedicated to the effort. It is a fun and creative site that offers detailed information about the values of washing at Prime Shine. In addition to the website, Prime Shine will participate in several Earth Day activities; has partnered with the Modesto Nuts Single A baseball franchise; was featured on the cover of the Modesto Bee on Saturday April 18; and will further this message through the use of newspaper ads, radio spots, and billboards located on local transit buses.
For more information please contact Evan Porges, vice president and general manager of Prime Shine Car Washes (209) 549-9274.
AOCA’s CHRISTIE TO RETIRE
The Automotive Oil Change Association has announced that its longtime executive director, Steve Christie, will retire from his position at the end of September. Christie has served as the executive director of the AOCA for sixteen years. Under his leadership the AOCA has grown into the leading authority in the convenient automotive-services area with over 3,500 member locations in the United States, Canada, and countries around the world.
The AOCA Board has established a Search Committee to review candidates to fill the position. Application procedures will be announced later.
AUTOBELL WINS AWARDS
Charlotte, NC-based Autobell Car Wash Inc. received the Community Service Leadership Award at the International Carwash Association’s annual convention held April 7-9 in Orlando, FL. Autobell was recognized for its strong commitment to the civic and environmental well-being of the 30 communities in which it operates. Its programs include employee scholarships, waterway clean-ups, and a very popular and successful charity car wash program that raised $550,000 in 2007 and over $2.5 million since its inception in 1998.
April brought Autobell two further awards — both related to the environment. During a luncheon presentation of the Charlotte Business Journal’s inaugural Green Awards, Autobell won in the For-Profit Business category for companies that have done the most to drive environmental sustainability internally or among their vendors and clients. Autobell was also recognized at the Mecklenburg County (NC) Soil and Water Conservation District’s awards banquet as the “Conservation Business of the Year” for its strict water conservation policies, procedures and practices. Earlier, Autobell received the “Above and Beyond” Award from the North Carolina Committee for Employer Support of the Guard and Reserve (ESGR), an agency of the Department of Defense. Autobell was among 62 North Carolina employers recognized in February for exceptional support of its employees who serve in the National Guard and Reserve. The company’s nomination came from Mooresville, NC, Autobell store manager Steve Houser, a North Carolina National Guard member who served in Iraq.
Autobell owns and operates 49 car washes in 25 North Carolina, one South Carolina, and four Virginia communities.
TMC Pet Vending Solutions has been selected as the sole US distributor of the Australian-made coin-operated self-serve dog wash, the “K9000 Dog Wash,” which has become a profit center at more than 50 car washes across Australia.
Dog lovers designed the self-serve, freestanding unit with safety and simplicity in mind. An online profile can be viewed at www.tmcpetvending.com.
ISI TURNS 20
Portland, OR-based Integrated Services Inc. (ISI)™ is celebrating its 20th anniversary. In August 1988, ISI installed its first LubeSoft® management software system at an Oil Can Henry’s® location in Las Vegas, NV. By the end of 2007, ISI’s fast-lube software products were in use in over 2,500 lube centers throughout the world.
In 1998, ISI launched WashSoft®, a new point-of-sale system for the car wash industry. Fully integrated with the WashTEC® rTC™ tunnel controller and iCashier™, WashSoft uses the latest industry technology to offer a total management system for car wash owners.
Scottsdale, AZ-based Regal Auto Wash has increased its presence in the Twin Cities metro area with the purchase of two full service car washes. In December 2007, Regal took over Caribbean Car Wash in Hudson, WI just east of the Minnesota/Wisconsin state border. On April 4, Regal added Victory Lane Car Wash in Chaska, MN to its portfolio. Regal Auto Wash now owns 21 full service and express
locations in the United States, six of them in the Twin Cities metro area.
Paul Vercollone, vice president of Duxbury, MA-based VERC Enterprises, an independent convenience store/
gasoline station/car wash operator, and his wife Netta were presented with the South Shore Community Action Council Inc. (SSCAC) Lela Ray President’s Award for Community Service during a recent dinner at the Radisson Hotel in Plymouth.
The Vercollones, residents of Marshfield, were lauded for their support of numerous community projects, in particular the Marshfield Boys & Girls Club. The awards dinner was attended by state Representative Frank M. Hynes.
Since 1965, SSCAC, a private not-for-profit organization, has provided a range of critical services to low-income individuals and families on the South Shore of Massachusetts, and has toiled to combat the root causes of poverty in those communities.
De Pere, WI-based Washworld Inc. has announced the newest addition to its growing distributor network. Professional Carwash Systems, Inc. of Medina, MN will now sell and service the Washworld High Velocity® Wash systems. In the car wash business for 17 years, Professional Carwash Systems will serve customers in the state of Iowa. To contact Professional Carwash Systems or a distributor in your area, visit www.washworldinc.com.