Industry Newsline - June 2007

Industry Newsline


Arvada, CO-based Mark VII Equipment Inc., the U.S. subsidiary of WashTec AG of Germany, has added two individuals to its marketing team. Ryan Beaty joins the company as business development manager for the investor market. He has over 13 years of sales, marketing, and management experience, most recently as general manager of the car wash division of Carson Oil, a Mark VII distributor. Beaty holds a BS degree in marketing from Ferris State University in Michigan. Kevin Fairfield joins Mark VII as product manager for tunnel and self-serve equipment. He has over 14 years of experience in engineering, product management, and business development at companies such as Navistar International and Panduit Corporation. Fairfield holds a BS degree in mechanical engineering from Bradley University and an MBA from DePaul University.


More than 1,200 car wash owners and exhibitors attended the Southwest Car Wash Association 2007 Convention & Exhibition. The event took place February 18-20 at the Arlington Convention Center and Wyndham Hotel in Arlington, TX.

The convention started on a high note with an unprecedented event tilted “CEO Forum.” Charlie Lieb, CEO of PDQ; Rafael Tomas, CEO of Istobal; and Murray Kennedy, CEO of Mark VII took part in a discussion about the factors influencing the car wash industry today, and where the industry will be going in the next five years.

Ron Ingram, owner of Four Seasons Car Wash in Abilene, TX, was installed as the 2007-2008 president of SCWA, representing more than 1,300 members.


Charlotte, NC-based Autobell Car Wash Inc. has opened its 47th location — its first in South Carolina — at 8723 Charlotte Highway (U.S. 521) in Indian Land, a fast-growing Lancaster County community just south of the North Carolina border near Charlotte. The wash is located one mile north of the new Sun City Carolina Lakes development. Matt Freeburn is the store manager.

“This area is seeing tremendous growth as an evermore-popular bedroom community,” said Chuck Howard, president and CEO of the company. “It’s an excellent location for our foray into South Carolina.”

Autobell operates 47 units in 23 North Carolina, one South Carolina, and four Virginia municipalities. The company now employs approximately 1,200 people and washes over 2 million cars annually.


Regional car wash developer Drive Clean, LLC recently announced the opening of its fifth Boomerang Carwash® in the Oklahoma City area. Located at 8300 S. Western Avenue, the wash selected The Boys and Girls Club of Oklahoma County to benefit from its grand opening celebrations that were scheduled for Friday, April 27, 2007.

“Our Boomerang Carwash® Grand Opening Days have helped several charities,” said Ed Colvard, Drive Clean, LLC vice president of sales and marketing. “We have raised and contributed over $70,000 for charity since January 2005. Our charity partners are important to the communities they serve, and we are very happy to partner with The Boys and Girls Club of Oklahoma County.”


PDQ Manufacturing and conferees at Car Care World Expo, held March 25-28 in Las Vegas, raised $5,000 for the Make-A-Wish Foundation®. During the three-day expo, attendees and industry exhibitors visiting the PDQ booth donated money to benefit children with life-threatening medical conditions.

In addition to the donations collected on site, PDQ made a financial contribution to the Make-A-Wish Foundation bringing the grand total to $5,000. Kasia Brill, a volunteer for the Southern Nevada Chapter of Make-A-Wish was on-hand to receive the check.


Nitrogen-inflator manufacturer D Marsh Company, Inc. has announced an agreement with Uni-Select, Inc. to distribute its line of Niflate 99 inflators.

“Replacing air in tires with nitrogen is becoming big business for our customers,” said Denis Brault, tool and equipment manager for Uni-Select, Canada’s second largest distributor of automotive replacement parts, equipment, tools, and accessories. Through Uni-Select USA, Inc., the company also provides service to customers in the United States where it is the eighth largest distributor. The Uni-Select network includes over 2,033 independent jobbers and services over 3,063 points of sale in Canada and the United States.


His name instantly sparks recognition in the racing world. Premier crew chief Tommy Baldwin (above), winner of the Daytona 500 and 2007 crew chief for Bill Davis Racing, has been signed by Cyclo Industries as spokesperson for the company’s newly licensed Goodyear’ tire appearance products.

Baldwin first served as a crew chief for his late father, renowned race car driver Tommy Baldwin, Sr., and is the proud owner of a ‘69 GTO, which he keeps in mint condition. “My personal car just has to look perfect,” he says, “right on down to the tires.” This is a comment he makes in the company’s new television commercial for Wet Tire Shine, one of the three new Goodyear Racing tire products to be launched nationally by Cyclo.

For Cyclo Industries, the licensing agreement with The Goodyear Tire & Rubber Company represents a major opportunity to expand its consumer product lines. To date, Cyclo is best known for its roster of high-quality car care maintenance products that are targeted and marketed to automotive professionals.


ExxonMobil has announced that Mobil 1, the world’s leading synthetic motor oil, has been selected by Cadillac as the factory fill motor oil for its 2008 Cadillac Escalade and DTS models. This makes Mobil 1 standard equipment in every new 2008 Cadillac vehicle that rolls off of the production line.

Mobil 1 synthetic motor oil features a proprietary SuperSyn anti-wear technology that provides performance beyond conventional motor oils. It provides exceptional protection against engine wear under normal or even the most extreme conditions.


Mace Security International, Inc. previously announced that it had signed a definitive agreement to sell its 12 Arizona car washes for $19,250,000. This transaction was scheduled to close by April 6, 2007.

As part of an agreement to extend the closing to May 16, 2007, the $500,000 escrow deposit under the agreement was turned over to Mace by the escrow agent. The purchaser has deposited an additional $250,000 to be held by the escrow agent until closing. Mace will retain the $500,000 and will receive the $250,000 deposit being held in escrow if the purchaser fails to close in accordance with the agreement.

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