MOTIONS AND PROMOTIONS
Clearwater, FL-based Dosatron International Inc. has announced
the appointment of Gary Berglund as sales manager for the Pacific
Northwest. Berglund will be the Dosatron contact for all of Oregon,
Washington, and Northern California. Berglund has several years
of experience in chemical sales
and equipment installation, which includes the Dosatron line. He
resides outside of Portland in Beaverton, OR.
MOBIL 1 LUBE EXPRESS UNVEILED
ExxonMobil has unveiled a new program designed to help independent
installers attract more customers and grow their businesses through
a unique branding association with Mobil 1. ExxonMobil is teaming
with new and existing retail oil change outlets, such as quick lubes,
car dealerships, service stations and tire stores, to develop Mobil
1 Lube Express. The oil change centers will feature Mobil-branded
products and will be supported by ExxonMobil's aftermarket programs
and services for installers.
The first Mobil 1 Lube Express facilities opened in the second
quarter of 2003. As part of the program, ExxonMobil will provide
installers with a comprehensive plan that includes marketing materials
and business support to help with the set up, day-to-day operations,
and marketing of their new Mobil 1 Lube Express oil change business.
Installers or those interestedin additional information about Mobil
1 Lube Express can contact Patti Hess at (703) 846-3304 or go to
www.mobil.com and click the "Find More Information for Resellers"
icon, then access "Lube Service Center Operators." Additional
information on ExxonMobil can be found by
AERODRY AWAITS PATENT
Aerodry Systems of Broomfield CO has announced that its drying
systems along with the sound-reduction technology incorporated into
the systems are now patent pending. The technology utilized by the
systems reduces sound to levels below required safety standards
while enhancing airflow. The sound-reduction technology is contained
internally in each system, which eliminates the need for additional
space to comply with restrictions. All models also include a lifetime
AUTOBELL NETS A TON OF TRASH
Employees of Autobell Car Wash, headquartered in Charlotte, NC,
conducted their fourth annual creek walk on Little Sugar Creek on
June 14. The creek walk is part of the Charlotte-Mecklenburg Utilities
Department Adopt-A-Stream program where volunteers walk creek beds
and banks and collect trash and debris.
Approximately 40 Autobell employees and managers scoured Little
Sugar Creek between East Boulevard and Morehead Street for about
three hours. They filled three pickup-truck beds with trash that
included a huge tractor tire, a mattress, and a lot of the usual
trash, like bottles and cans.
CAR WASH OPEN HOUSE
On Wednesday, June 18, 2003, an open house was held at Mr. Sudzy
Professional Auto Wash Center at 740 Turnpike Street in affluent
North Andover, Massachusetts. The event drew car wash operators
as far north as Maine and as far south as New Jersey to view their
newly-installed Jim Coleman Entry Wizard, Swipe-N-Clean credit card
acceptance system, and Water Wizard in-bay automatic; PECO conveyorized
Soft 'N' Foamy System; Superior dryers; and Hamilton Manufacturing
Gold Line Auto Cashier. The event was hosted by authorized Jim Coleman
distributor Previte, who also served as consultants to the owners
of Mr. Sudzy.
VIOC AWARDS $5,000
Jim Weinrich (left), General Manager of Valvoline Instant Oil Change
(VIOC) franchisee Oklahoma Lube Associates, L.P., presents Midwest
City, OK resident Randy McFarland with the grand prize in the VIOC
"Log On and Cash In" Sweepstakes. McFarland, who entered
the sweepstakes by logging onto the automotive maintenance service
chain's redesigned web site, www.vioc.com, to access his vehicle
service history, received a $5,000 gift certificate to Best Buy.
The sweepstakes, held from November 4, 2002 to January 13, 2003,
was designed to encourage customers of VIOC's more than 700 franchise
and corporate service centers to visit the new web site.
MAGIC WASH INC. TO EXPAND
Magic Wash Inc. of Madison, WI will be opening and operating a
new East Side car wash at 4811 Pflaum Road in September. A groundbreaking
ceremony for the new car wash was scheduled to take place in June.
Owner Dan Foor has owned, operated, and made improvements to the
Magic Wash Car Wash at 3206 West Beltline Highway in Middleton since
The new Pflaum Road car wash will consist of two single story buildings,
together measuring 4,300 square feet. One building will contain
six self-service bays; the second will house two touchless in-bay
PDQ JOINS WASHUSA AS SPONSOR
PDQ Manufacturing Inc. of De Pere, WI has announced its 2003 participation,
as a Gold Sponsor, in WashUSA's November 1 fundraiser for the benefit
of The Make-A-Wish Foundation(r).
The WashUSA committee is presently shoring up its 2003 vendor sponsors.
There are varying levels of commitment available to suppliers, in
addition to the four founding sponsorships, to help underwrite the
costs involved in marketing this effort. For more information on
participation and sponsorship
opportunities, contact Mark Curtis at (888) WASHUSA or Suzanne Stansbury
at (518) 877-6779, or e-mail her at: email@example.com.
SENECA DISTRIBUTES MARK VII
Seneca Companies of Des Moines, IA, a full-service provider of
petroleum storage and dispensing systems, recently announced that
it had become the exclusive distributor for Mark VII in Iowa and
Nebraska. The car wash distributorship forms the ninth division
in the Seneca Companies corporate structure. The Kum & Go convenience
store located at 5308 University Avenue in West Des Moines, is Seneca's
first car wash installation of Mark VII's new GT-700 series in Iowa.
Scott Brooks, director of sales and marketing, is leading thisdivision
while managing day-to-day operations and executing sales and marketing
initiatives. Brooks has 15 years of experience in the car wash business.
AUTOSPA GETS GOODWILL AWARD
Irv and Louise Bressler, owners of the Autospa of Wyomissing, PA,
were among the representatives of five businesses to receive the
Employer Recognition Award from Goodwill Industries Employment Services.
The Bresslersaccepted the award during a recent Awards Breakfast
in Reading, PA. The Bresslers have hired employees through Goodwill
Employment Services, a non-profit, community-based organization
offering job readiness and employment services to people with disabilities
or other barriers to employment.
In a separate development, the Bressler family announced that they
had broken ground for a 1,100-square-feet expansion for additional
retail and service space at their Autospa at 2232 State Hill Road.
"Our business has tripled over the past several years,"
said Irv Bressler. "A growing number of customers continue
to appreciate the personalized auto detailing that we offer. We
realized we couldn't keep pace with our customers' expectations
without major capital improvements."