Industry Newsline - February 2010

Industry Newsline


Speedwash Express Car Wash opened in December 2009 in Victorville, CA. Located on Industrial Boulevard off of Bear Valley Road — a major thoroughfare for Apple Valley and Victorville — the car wash is in a prime location to serve a growing California market. Traffic flow in the area exceeds 70,000 cars per day and the site serves a population of approximately 200,000 people.

“The wash is laid out in a park-like setting,” said Richard Castellow, western regional sales manager for MacNeil Wash Systems. “Its high, open ceilings, futuristic design, and ‘green’ technology clearly reflect the evolution of customer expectations.”

Speedwash features two side-by-side 125-foot conveyor tunnels, and utilizes some of the latest state-of-the-art technology. “The wash is a green project from top to bottom,” states Herschel Kilgore, vice president of Specialty Car Wash System’s Tunnel Wash Division, MacNeil’s Southern California distributor and service provider. “It uses recycled water, eco-friendly wash chemicals, VFDs, and automated wash processes for maximum efficiency, and it is even solar ready.”


At the end of 2009, within just eight months of its launch, the International Carwash Association’s WaterSavers™ program can boast of more than 500 participating locations.

More than 100 companies are represented among the 500-plus locations, including nationally-recognized chains: Autobell, Brown Bear Car Wash, Giant Eagle, Mister Car Wash, Mr. Clean Car Wash, Splash, The Pantry, Quick Quack Car Wash, Circle K, and Gentle Touch Car Wash.

Launched at Car Care World Expo 2009, WaterSavers was developed to help professional car washes promote their locations as environmentally friendly businesses and educate consumers on the environmental benefits of professional car washing.

Car washes can join the program at an annual cost of $49 per location or a $250 flat fee for six or more locations. Open to all members of the ICA, the WaterSavers program helps operators promote their environmental stewardship practices and differentiate their businesses for a competitive advantage over other car washes.

To become participants, car wash locations must prove that they reclaim or recycle treated water for future wash cycles and discharge effluent to a sanitary sewer or leach field. Each car wash location must be able to verify that it meets these requirements and maintain verification records on each site.

To learn more about the program, register a car wash location, and view promotional marketing materials, visit



From left to right: CP Sweepstakes winner JoAnne Bowen; Jerry Lindeman, owner of Lindy’s LaserWash; Dale Reynolds, president; and Robbie Adcock, vice president of Carolina Pride.

Carolina Pride Carwash, Inc. of Roxboro, NC is celebrating its 20th year operating under the name Carolina Pride. The company previously operated under the name Reynolds Equipment Company. The company has been in operation under the two names by the Reynolds family for a total of 42 years.
As part of the celebration, the company sponsored the CP Sweepstakes for its customers that operate car washes in North and South Carolina. The Grand Prize was a 2010 Ford Fusion.

The sweepstakes winner is Mrs. JoAnne Bowen of Anderson, SC. Mrs. Bowen started washing her car at Lindy’s Carwash located in Anderson in 2009 and filled out an entry form while waiting for the LaserWash to complete its cycle. Having never won anything before, Mrs. Bowen stated that she was afraid of waking up.


Governor Edward Rendell has reappointed Jerry Feldman, owner of the two Jerry’s Car Washes and the Northway Car Wash in suburban Pittsburgh, PA, to the Pennsylvania Statewide Water Resources Committee. The committee is responsible for developing the Pennsylvania State Master Water Plan.

Feldman has served on this committee and on the Ohio River Basin Regional Water Resources Committee since 2003. He also serves as chairman of the Pennsylvania Water Conservation Committee, which oversees the Water Resources Technical Assistance Center.


The Automotive Oil Change Association’s Annual Convention and Fast Lube Expo has been renamed. Now known as the International Fast Lube Expo, or “iFLEX,” the event takes place April 24-28, 2010 at the Las Vegas Hilton in Las Vegas, NV.

For additional information, visit the event’s new website at or call (800) 331-0329.


Hamilton Manufacturing Corp. of Holland, OH has announced the following changes to its sales territory coverage: Jerry Smitley will be responsible for the Central and Eastern territories. He can be reached at (419) 466-1400 (e-mail: Jim Morgan will be responsible for the Western territory and Canadian sales. He can be reached at (419) 466-7173 (e-mail: Chip Smith is responsible for the Southern territory. He can be reached at (419) 466-0115 (e-mail:


Key Bridge Partners, a Washington, DC-based private investment firm and owner of Magic Wand LLC, a manufacturer of self-service and automatic car- and truck-wash systems, announced the acquisition of the U.S. Para Plate Car Wash Product Line from CIRCOR Aerospace Inc. based in Corona, CA.

The acquisition allows Key Bridge Partners to add another business focused on the vehicle wash industry to its family of companies. CIRCOR Aerospace Inc. will retain the aerospace portion of the U.S. Para Plate product line.

Founded in 1972, U.S. Para Plate’s products include standard and custom-engineered high-pressure valves and regulators, system timers, and spray gear.

U.S. Para Plate and Magic Wand will operate as two separate companies, co-located at Magic Wand’s Bristol, VA headquarters. The transaction was completed on December 17, 2009. No terms were disclosed.


LUBEGARD by Seattle, WA-based International Lubricants Inc. (ILI) has unveiled its completely new and upgraded website ( The site features a new and improved look, easier navigation, current and relevant product information and downloads, and an online store.

New features include an international area, product FAQ’s, problems/solutions, and testimonials for all ILI products. Additionally, the new site makes finding non-automotive product information — such as industrial, household lubricants, patented chemicals, cosmetics, marine, lawn and garden power equipment — quick and easy.

Specifically for the automotive industry there is a new “Technicians Corner” area, where multiple technical resources are available, including the ATF Application Chart and various technical articles.

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