Industry Newsline - December 2010

Industry Newsline

NYSCWA FALL MEETING A HUGE SUCCESS

The New York State Car Wash Association (NYSCWA) weathered the rain on September 28 to host a car wash tour and Fall General Membership Meeting in Latham, NY that attracted nearly 60, according to association president Mark Kubarek. “The rain didn’t keep us from visiting five outstanding washes,” he said. “Even in the rain you can learn from your fellow operators.”

The program included un update on recent changes in the state labor law by NY State Department of Labor Chief Labor Standards Investigator Michael Burkard as well as a panel discussion and slide presentation on “Investing in the Future of Car Washing.”

WCA SHOW MOVES TO SAN DIEGO

The Western Carwash Association has announced that it is moving its convention and tradeshow to San Diego, CA for 2011. The decision to move the show from its long run in Las Vegas was made for a number of reasons including the fact that the ICA show is held in Las Vegas only five months before the WCA’s.

The potential growth in attendees, especially the drive-in market from the large population and concentration of car washes within a 200-mile radius, is another factor. The association has also developed some aggressive pricing to entice attendees: $25 for tradeshow only, $79 two-day, and $149 full registration. WCA members can buy one and get one free on the full and two-day registrations.

For more information, call the association at (916) 235-4135 or (800) 344-9274 or visit www.wcwa.org.

NASCAR CAR WASH IMAGE MAKER

NASCAR Car Wash Company (www.nascarcarwash.com) has entered into an agreement with The Look Company of Barrie, Ontario (www.thelookcompany.com) to design, produce, deliver, install, and maintain NASCAR Car Wash’s proprietary brand. NCW’s first locations are expected to open in early 2011.

“Even though each NCW site is unique,” said Ed Burke, CEO of The Look Company, “they will all be uniform with a ‘look’ to suit each location that creates a solid identity and awareness of NCW in the car wash experience.”

KWIK CAR WASH, FOOTBALL SPONSOR

On Friday, October 15th, Kwik Car Wash (www.kwikcarwash.com) of Littleton, CO donated over 1,000 free Bronze Wash coupons valued at $5 each to the proud fans of the Legend High School Varsity Football Team. As a “Titan Legendary Sponsor” for the 2010/2011 Winter Athletic program, Kwik Car Wash had the floor at the Legend versus Littleton football game.

Two lucky fans were given the opportunity to win cash for their school by tossing a Frisbee at the Kwik Car Wash bull’s eye during the halftime show. Although neither Ryan McLoughlin of Legend nor Iris Hardarson of Littleton hit the target, both students were given gift cards to Kwik Car Wash valued at $100 just for trying.

IDEAL SHIELD RECYCLING

Throwing away bollard covers is a thing of the past using the Ideal Shield (www.idealshield.com) ReSleeve Program. The innovative program keeps bollard covers out of the landfill and provides customers with an incentive to recycle old covers. Customers can ship their covers to the company’s Detroit headquarters, and Ideal Shield will recycle them and use them in the production of new bollard covers. Customers earn a 5 percent discount for every sleeve they send back.

Since 2009 Ideal Shield has recycled 32.25 tons of plastic and saved 2,316 gallons of paint from being used to paint bollards. The company continues to develop new products and programs to reduce the amount of plastic and paint in the environment.

BUD ABRAHAM HONORED

The International Detailing Association presented Bud Abraham of Detail Plus Car Appearance Systems Inc. with a plaque honoring his achievement as the founder of the association. Pictured from left to right: Prentice St. Clair of Detail in Progress and IDA board member, Bud Abraham, and Bob Phillips of P&S Sales and IDA board member.

WINDSHIELD REPAIR REFERRAL WEBSITE

Delta Kits, a Eugene, OR-based company specializing in windshield repair and headlight restoration equipment and supplies, has launched a referral website, www.windshieldreferral.com, that focuses on independent windshield repair businesses.

“Windshield-repair technicians, specifically independents, have not had a good place to advertise. Our goal is to provide Internet visibility for windshield-repair technicians while giving their customers a resource for finding technicians in their local area,” said Brent Deines, president of Delta Kits.

WindshieldReferral.com provides:

  • Free listings for windshield repair and replacement businesses.
  • Tools to solicit customer feedback.
  • Customized listings to accurately describe your business.
  • Preferential listing for certified technicians and shops.
  • A professional, user-friendly site design.

For more information, contact Delta Kits at (800) 548-8332 or visit www.deltakits.com.

CLOROX SELLS AUTO CARE BUSINESS

The Clorox Company (NYSE: CLX) has announced entering into a definitive agreement to sell its global auto-care businesses to an affiliate of Avista Capital Partners in an all-cash transaction with gross proceeds of approximately $780 million subject to closing adjustments related to working capital.

The transaction, which is subject to regulatory and other customary approvals and closing conditions, is expected to close by the end of this calendar year.

Included in the transaction are substantially all of Clorox’s global auto-care businesses, the majority of which are in the United States, Australia, Canada, and Europe, including the worldwide rights to distribute the market-leading Armor All® and STP® brands.

In its last fiscal year, which ended June 30, 2010, the auto-care businesses had global sales of about $300 million and generated earnings before interest and taxes of about $90 million. These results include a full allocation of corporate overhead to the auto-care businesses.

BOOK ABOUT MANAGERS

Steve Gaudreau, a trainer and consultant to the car wash industry for over 20 years, has published a new book: Creating Exceptional Managers in the Car Wash Industry. The book describes in great detail the abilities, skills, and knowledge needed to become an exceptional manager of a full-serve, flex-serve, exterior, or exterior-express car wash. In addition, it contains a tool kit with over 80 pages of job descriptions and incentive programs for every position for every type of conveyor car wash. To order a copy, go to www.stevegaudreauandassociates.com.

AUTO LAUNDRY NEWS is published by EW Williams Publications Company
2125 Center Avenue, Suite 305, Fort Lee, NJ 07024-5898, USA Phone: 1-201- 592-7007 Fax: 1-201-592-7171