Industry Newsline - December 2009

Industry Newsline


Car Wash Services and Equipment LLC has been named distributor in New England for Michigan-based Motor City Wash Works. The distributorship covers Maine, Vermont, New Hampshire, Massachusetts, North Eastern New York (Albany), and Rhode Island.

Car Wash Services & Equipment LLC was established in 1991 and has since been a leading distributor for major equipment manufacturers. President and founder Frank Di-Tommaso has been active in the industry in New England for more than 37 years, beginning as a tech prior to his graduation from high school. DiTommaso has owned and operated in-bay automatics, full-service tunnels, and self-serve car washes. His company currently provides service to more than 300 customers, offers assistance with site and equipment selection, and does installations.


PDQ Manufacturing Inc. of De Pere, WI has appointed Wheeling, IL-based Hoffman Services ( as an additional non-exclusive distributor serving the Northeast Illinois market. Hoffman Services has been a complete service provider for car wash equipment in the Midwest for more than 35 years.

The Wisconsin manufacturer also appointed Hopkins Distributing Inc. ( as an additional non-exclusive distributor serving the same Northeast Illinois market. Based in Darien, IL, Hopkins Distributing has been in business in Chicagoland for 17 years, providing sales, service, supplies, and technical support to its customers.


The new SoftWash XT friction rollover from Arvada, CO-based Mark VII Equipment Inc. is featured in Circle K Southwest’s new “Cleaner Greener” advertising campaign.

“We chose the SoftWash XT, in part, due to its highly efficient use of water during the washing process,” said Brad Staab, car wash category manager for Circle K Southwest. The SoftWash XT uses advanced friction technology and proprietary SofTecs® foam material to clean a car using as little as 15 gallons of water, according to Steve Robinson, director of marketing and product management for Mark VII.

The commercials can be viewed at


De Pere, WI-based Cleaning Systems Inc. ( has received Upgrade Certification of its Quality Management System to the ISO 9001-2008 Standard following a recent audit by TUV Rheinland of North America. This is the result of CSI making improvements to its Quality Management System and extensive internal auditing of its operations and business processes.

The company separately received certification of its Environmental Management System to the ISO 14001-2004 Standard. The system is centered on making improvements to plant operations; developing environmental performance objectives; regulation compliance; and elimination of waste, pollution, and negative environmental impact.


Frequent flyer club members will now be able to earn one additional mile for every dollar they spend at any of the 10 participating Elephant Car Wash™ ( locations in Seattle, WA. A partnership with Thanks Again® ( allows wash customers to earn airline miles with six national frequent flyer programs, including Alaska Airlines® Mileage Plan™ (the dominant program in the Seattle area).

Only car wash purchases made directly at the car wash are eligible. Car wash purchases made at the gas pump or in the convenience stores are not eligible for earning rewards.


Nicholas Sama, onetime regional manager for Mace-owned car washes in the Philadelphia market was recently sentenced to five year’s probation, nine months of home confinement, and a $10,000 fine for his role in a conspiracy to employ dozens of undocumented Mexican workers at four car washes.

The company’s general counsel, Robert Kramer, was sentenced to one year probation, six months of home confinement, and a $75,000 fine, which the judge ordered had to be paid from Kramer’s personal funds. Kramer had pled guilty to one misdemeanor criminal charge. While he didn’t admit to actually knowing of the conspiracy, he was deemed to have had “constructive knowledge” of the scheme to employ undocumented workers.


“We have emerged from one of the best summers in recent memory,” said Vince MacNeil, vice president of Barrie, Ontario-based MacNeil Wash Systems Ltd ( “We owe a lot to our distributors for delivering to us some excellent business opportunities in some very challenging market conditions.”

MacNeil Wash Systems has dealer representation in over 20 countries worldwide. The company designs and manufactures car wash systems for the tunnel car wash industry and for the automotive dealer, fleet, and rental markets.

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