Indistry Newsline - August 2008

Industry Newsline

MOTIONS AND PROMOTIONS

Arvada, CO-based Mark VII Equipment Inc., the US subsidiary of WashTec AG of Germany, has announced that SanDee Peck has been appointed corporate controller. Peck’s background includes over 20 years in finance and accounting management positions at companies that include Golden Metals Inc., Pumpco Inc., Auto-trol Technology Corp., and Cartica Corp. She holds BA and Masters degrees in Business Administration from Hannings University in Edinburgh, Scotland.

Innovative Control Systems of Wind Gap, PA has announced several appointments and promotions. The company has appointed John Makuvek as the new director of support. He replaces Bill Myers, who has taken a new role within the company. Creig Lord has been promoted to the newly created position of Tier 3 manager. This team of hardware and software specialists is responsible for creating and publishing an expanded knowledge library, and training the Tier 1 (telephone) and Tier 2 (install/advanced troubleshooting) teams. New Tier 3 specialist, Carl Benner, has joined ICS after a distinguished career with NCR in ATM-troubleshooting and repair. Nick Schoen has been promoted to the role of on-site services supervisor, reporting to Tier 2 support manager Jason Dunbar. Allan Skibiel has been promoted to Tier 1 support manager, following his extensive experience as a Tier 2 installation and troubleshooting technician. Paula Tadayesky, whom customers value as a determined advocate, leads the call center reception team.

To create closer customer interaction, Zep Inc. (NYSE: ZEP) has established eight market-facing businesses. William A. (Bill) Holl, previously executive vice president and chief commercial officer, has been named chief operating officer. The eight businesses are: Zep West with Ralph Puertas as president, Zep Central with Robert L. Droke II as president, Zep Southeast with Joe Dymecki as president, Zep Midwest with Tom Moffett as president, Zep East with Tom Moffett’s oversight until a new president is appointed, Zep Europe with Alessandro Brighenti as president, Zep Retail with Lisa B. Malloy as president, and Zep Industrial Distribution with Philip Snellen as vice president.

NEW AOCA EXPO DATE

The Automotive Oil Change Association’s 2009 Annual Convention and Fast Lube Expo will take place in Atlanta May 26-29. The original late March dates were changed to avoid conflicting with another industry event.

In response to the feedback of exhibitors and attendees, the 2009 Expo will be concentrated into two days. Look for more details on specific topics, speakers and exhibitors in the months ahead. For the latest information, visit www.aoca.org.

NEW DOG WASH OPEN

Dog owners in Midland, TX can smile as a local business has introduced the newest generation of self-service dog wash machines. The Do-It-Yourself Dog Wash held its grand opening on May 17. The business is located at 2215 N. Midland Drive, in Midland TX.

The wash uses the Australian-made K9000 Self Service Dog Wash that allows dog owners to wash their pets in a fun, safe, effective, and affordable way at a fraction of what groomers charge.

Last year, pet owners spent $41 billion dollars on their pets. It’s one of the fastest growing industries in the United States. “Dog owners treat their dogs like part of the family, and we wanted to make sure they have a place to get their dogs clean and have fun at the same time” said Cody Elder, co-owner of Do-It-Yourself Dog Wash.

ECOLAB’S SUSTAINABILITY PROGRAM

Ecolab Inc. has launched Blue Coral Beyond Green, a sustainability program for the car wash industry. The program will help educate consumers and is designed to help assure regulatory compliance among car wash operators, as well as addressing the car wash consumer’s desire for environmentally preferred options. Ecolab Vehicle Care is taking a comprehensive approach to assisting their business partners in becoming more sustainable, focusing on four key elements: water reduction, waste reduction, energy savings, and personal safety.

Additionally, the program provides powerful merchandising that connects with consumers and lets them know they can make an environmentally sustainable choice.

DYNA WASH IMPROVED

Minneapolis, MN-based A-OK Equipment & Supply Co. Inc. has improved its Dyna Wash System by introducing a new top sweeper spray bar as well as a front and rear re-wash cycle that results in better cleaning coverage.

The Dyna Wash System is a state-of-the-art fully automated touchless car wash system that uses high power overlapping spray systems that result in better cleaning at faster cycle times. The Dyna Wash Express was developed and enhanced by extensive field testing in A-OK owned car washes and by over 25 years of industry experience.

A-OK Equipment & Supply Co. Inc. is a privately owned car wash equipment (www.aokequipment.com) manufacturer that designs and builds a full line of automated car wash systems including car wash accessories and supplies.

AOCA MEDIA CAMPAIGNS

The Automotive Oil Change Association is putting together three media campaigns for its members. The first campaign, launching during the summer, focuses on increasing gas prices and how better driving habits and regular car maintenance can improve gas mileage.

The second campaign will be launched in the fall and will focus on the difference between severe and normal driving conditions and its effect on required oil change intervals. It will also highlight the importance of changing oil in accordance with the manufacturer’s recommendation.

The third campaign focuses on protecting our ground water. It will emphasize the benefits of changing oil at a fast lube center, where the used oil and other spent fluids are properly stored and recycled. This campaign will launch in March 2009 to coincide with National Ground Water Awareness Week.

Each campaign will consist of a press release, e-mail blast, a print ad, and Internet banner ads made available in two standard sizes. These marketing materials will be made available to AOCA members and distributed through various media outlets to help educate the public about these important issues.

WASHWORLD DISTRIBUTOR

Washworld Inc. has added Midwest Carwash Supply in St. Peters, MO to its distributor network. Midwest will be selling to and servicing customers in the greater St. Louis and surrounding area. Jeff Adams, president of Midwest, has an extensive background in the car wash industry. He was service manager for two equipment distribution companies and worked as a territory manager for a large car wash chemical firm. In addition, Adams’s company owns and operates five car washes. Midwest Carwash Supply is a subsidiary of MRF Properties, a company that has been in business since 2003.

C.A.R. CHEMINAR

Holyoke, MA-based C.A.R. Products Inc., a supplier for chemical products used throughout the vehicle care industry, recently sponsored the “2008 Car Wash Cheminar.” This informative event provided distributors with a better understanding of how car wash chemicals work. The company held the event to assist distributors in becoming more than just salesmen but experienced professionals — providing customers with the right products, the right customer service, and the right technical support.

PLASTIC PAYMENTS UP

The slowing economy is changing the way consumers pay for their car wash. The Spring Creek Car Wash of Plano, TX has increased credit card transactions tenfold since the installation of a Unitec Electronics WashPay credit card payment system.

Charles Ho, the car wash’s general manager, began accepting credit card payment in his eight self-service wash bays in April 2006. The number of credit card transactions has steadily increased and peaked in May 2008 with over 1,400 transactions. The steepest usage increase has occurred since February 2008, along with a corresponding increase in credit card revenue, though overall revenue at the car wash has not increased.

“I try my hardest to accept their money. Quarters, dollar coins, bills, or credit cards — I take them all,” Ho says.

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