Industry Newsline - August 2009

Industy Newsline


Charlie Marinella, longtime inside sales manager for Coeur d’ Alene, ID-based U.S. Products — a manufacturer of professional carpet and floor-cleaning equipment — was recently appointed head of the company’s new car care division. The division makes wet/vac vacuum cleaners, carpet extractors, ozone kits for eradicating odors, and other products designed specifically for the professional auto detailing industry as well as for cleaning RVs, boats, and other vehicles.


Ceccato S.p.A. ( (Italy) and MacNeil Wash Systems Limited ( (Canada), both vehicle wash equipment experts, have entered into a strategic cooperation agreement: Ceccato will market, sell, and support MacNeil tunnel systems through the Ceccato distributor network in Europe as well as certain other international markets. The new relationship was launched at the Autopromotec international car wash exhibition held in Bologna, Italy at the end of May.

The large range of cleaning solutions manufactured and distributed by the Ceccato Group will be enhanced by the introduction of heavy-duty and high-productivity tunnel wash systems designed and manufactured by MacNeil in North America. The MacNeil car wash systems will be branded MacNeil-Ceccato for the European market.


AUTEC Car Wash Systems ( of Statesville, NC has announced that Car Wash Concepts Inc. (, a 40-year-old car wash equipment distributor located in Thomasville, NC and serving the Southeastern United States, has been appointed an authorized AUTEC distributor in Eastern North Carolina and South Carolina.

Car Wash Concepts has developed successful car wash sites for all types of customers — oil companies, auto dealerships, and investors. They provide site evaluation, planning, permit acquisition, and construction services.


The International Academy of the Visual Arts (IAVA) has recognized the Car Care Council for creative excellence in communications from among 7,000 entries around the world in its 15th Annual Communicator Awards competition. The Car Care Council won the highest “Award of Excellence” in the consumer awareness brochure category for its Car Care Guide.

The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. The annual competition honors the best in advertising, corporate communications, public relations, and identity work for print, video, interactive, and audio.

The Car Care Guide was designed with two purposes in mind: one to promote and provide information to motorists through the consumer media and the website; two, to respond to requests from service/repair shop owners and parts store counterpersons for credible third-party vehicle maintenance information for use at the point-of-sale with customers.

The Car Care Guide uses easy-to-understand everyday language, instead of technical automotive jargon, and fits easily in a glove box. For a copy of the council’s Car Care Guide or for more information, visit


Boston, MA-based Mazzarella Car Care Systems LLC, the parent company of Hot Body Wax International, has expanded its outreach to the car care and auto detailing community by launching pages on the popular social networking sites Facebook and Twitter. Car enthusiasts and auto detailers can now keep up to date with the latest news from Mazzarella Car Care via Hot Body Wax International on these sites.

Facebook is a free-access social networking website in which users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages and update their personal profiles to notify friends about themselves. Go to

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length, which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Go to

The Facebook and Twitter pages feature the latest articles, tips, and news items from, as well as product information and site updates. They also offer a comfortable platform to initiate discussions with Mazzarella Car Care’s auto appearance specialists.


24/7 Dog Wash opened for business June 13, 2009 at 150 Roland Road, Monroe, LA. The wash uses the Australian made K9000 Self Service Dog Wash that allows dog owners to wash their pets in a fun, safe, effective, and affordable way while getting dogs clean at a fraction of what groomers charge.

For $10, dogs can be washed, rinsed, disinfected, and dried in a matter of minutes. Last year, pet owners spent $41 billion dollars on their pets. It’s one of the fastest growing industries in the United States.

In Edmonton, Alberta, Canada, the Edmonton Humane Society became the first Humane Society in North America to use the K9000 Self Service Dog Wash. The wash opened its doors at the end of May at the new Chappelle Centre for Animal Care in Edmonton. “This is a way to help animals since the proceeds support the shelter animals.” said Stephanie McDonald, executive director of Edmonton Humane Society.


The Contra Costa Water District is offering tips on using water wisely while drought conditions persist in California. The CCWD has joined forces with several local “Smart Wash Car Washes” that reclaim water. The District’s website lists the Smart Wash Car Washes and allows consumers to print discount coupons at

The website promotes professional car washing by comparing the 100-plus gallons of water used to wash a car at home to the less than 30 gallons required by a car wash that reclaims.


Valvoline® has introduced an Engine Guarantee program that is unprecedented in the automotive aftermarket. By registering their vehicles at and using Valvoline motor oil regularly, consumers’ engines can be guaranteed up to 300,000 miles.

Drivers can register to participate in the program via a simple three-step process at Vehicles are eligible to be registered only before reaching 75,000 miles. For detailed benefits and limitations of the Valvoline Engine Guarantee, visit

Participants can choose to opt-in to the program at various levels: for instance, use Valvoline Premium Conventional motor oil for a guarantee up to 150,000 miles; MaxLife® or DuraBlend® motor oils for a guarantee up to 225,000 miles; and, for maximum protection and a guarantee up to 300,000 miles, use SynPower® Full Synthetic or MaxLife® Full Synthetic motor oils.

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