Conventions - April 2010

Preview: Car Care World Expo 2010

Car Care World Expo 2010, presented by the International Carwash Association, takes place May 11-14 at the Las Vegas Convention Center in Las Vegas, NV.

The event once again kicks off with seminars for new investors and petroleum marketers. Educational sessions on day two and three are geared to specific audiences: owners/operators (identified in the schedule below by the letter “O” behind the session title), site managers (M), and distributors (D). For detailers, a separate educational track is being presented by the International Detailing Association. Consult the IDA’s website at for session details.

This year the expo floor includes a Green Pavilion where attendees can explore environmentally friendly products. All products in this pavilion will be less toxic; minimally polluting; more energy efficient; or safer and healthier for customers, employees, and the environment. The show also sees the return of the Detailing Pavilion, a section that is reserved exclusively for suppliers of detailing and car appearance equipment and products. For additional information, call ICA headquarters at (312) 321- 5199, or (888) 422-8422, or visit on the web.

Tuesday, May 11

8:00 a.m. - 5:00 p.m.
New Investor Seminar
1:00 p.m. - 5:00 p.m.
Petroleum Marketer Seminar

Wednesday, May 12

8:30 a.m. - 9:30 a.m.
Educational Sessions
• Wash-O-Nomics (O)
• Profiting from Sustainable Practices in the Car Wash Industry (O)
• Site Managers — Essential to the Success of the Business (M)

8:30 a.m. - 10:45 a.m.
Educational Sessions
• The World of Social Media and Your Car Wash (O)
• Proving the Value of Your Services (D)

9: 45 a.m. - 10:45 a.m.
Educational Sessions
• Tracking the Return on Your Marketing Investment (O)
• Maximize Your Property’s Profit Potential — Keys to a Remodel (O)
• Maintaining the Wash to Remain Profitable (M)

11:00 a.m. - 5:00 p.m.
Expo Floor Open

6:00 p.m. - 8:30 p.m.
Welcome Celebration

Thursday, May 13

8:00 a.m. - 9:00 a.m.
General Session

9:30 a.m. - 10:30 a.m.
Educational Sessions
• Financing in the New Economy (O)
• The New Business as Usual — Lessons Learned in the Car Wash Industry (O)
• The Nuts and Bolts of Employee Management: From Hiring to Diffusing Difficult Situations (M)
• Developing a Team You Can Rely On (D)

9:45 a.m. - 10:45 a.m.
Educational Session
• Thriving with Multiple Sites (O)

10:45 a.m. - 11:45 a.m.
Educational Sessions
• Customer Service — Creating the Car Wash Experience (M)
• Getting to Know Your Customer — The Key to Mutual Success (D)

11:00 a.m. - 5:00 p.m.
Expo Floor Open
5:00 p.m. - 6:00 p.m.
Exhibitor Appreciation Event

Friday, May 14

8:00 a.m. - Noon
Expo Floor Open

O Owners/Operators
M Site Managers
D Distributors

* Schedule of events based on information available February 25, 2010, subject to change.

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