Your customers will appreciate your involvement in the community.
In the February 2015 issue, I started a discussion on “reputation,” which can be defined — textbook style — as “the opinion or judgment in which a person is generally held.” We all have stories of how existing customers win over referrals through describing our good reputation. So how does a new business “create” a good reputation? And how does an existing business maintain a good reputation?
In that earlier column, I identified four activities that will assist in establishing a good reputation:
1. Provide great customer service
2. Provide superior results
3. Treat your customers like friends
4. Be a good citizen and contributor to the community