The International Carwash Association’s annual event — The Car Wash Show™ — returns to Las Vegas for 2017, taking place April 3-6 at the Las Vegas Convention Center.
Though a fourth day has been added to the schedule, the first day of the event is dedicated solely to two seminars: one for emerging leaders, the other for new investors. Education for the rest of the attendees kicks off at 8:00 a.m. on Tuesday morning, April 4.
Attendees will have three opportunities to socialize and network with peers. The welcome reception takes place on Tuesday right on the tradeshow floor. On Wednesday morning, breakfast precedes the State of the Industry presentation, and later, in the afternoon, attendees can roam the tradeshow floor in search of a drink in what the organizers have labeled an “exhibitor booth crawl.”
Following the State of the Industry address on Wednesday, Governor Tom Ridge will deliver the keynote presentation. Ridge was the first Secretary of Homeland Security and is a former governor of Pennsylvania. In this presentation, titled “From Risk to Resilience: The Global Mission to Secure Cyberspace,” Ridge brings the priorities of cyber security into perspective. The evolution of cyber security strategy and diplomacy, what to expect from the next generation of cyber attacks, and how to navigate it all mark this compelling, insightful presentation of a growing and global 21st century threat.
For the latest information, call ICA headquarters at (888) 422-8422, or visit www.thecarwashshow.com on the web.
Monday, April 3
1:00 p.m. – 5:00 p.m.
• Emerging Leaders Seminar and Reception • New Investors Seminar and Reception
Tuesday, April 4
8:00 a.m. - 10:15 a.m.
Workshops • Your Behaviors are Showing — Communication Skills at Work • “The 30-Minute Marketing Plan” — How To Market Your Business In The New Economy
8:00 a.m. - 9:00 a.m.
Educational Sessions • 3 “Easy E’s” of the Car Care Industry | Solving Customer Service Challenges to Drive Big Profits • Personal Branding in the Digital Age • Fundamentals of Express Car Wash Success: Why Belts, Brands, and Buildings Will Dominate in 2017 • Is It Worth It? The Rules of ROI Calculation Nobody Told You • Potential Impact of Self-Driving Cars on Engine Oil Requirements and Fast Lube Business • Looking at Trends in the Full/Flex Serve Segment
9:15 a.m. - 10:15 a.m.
Educational Sessions • New Vehicle Technology — The Effects of Emerging Automotive Technology on Car Wash Operations • Guidance in Uncertain Times • Trends in Car Wash M&A (Mergers & Acquisitions) and Financing • Trending Car Wash Advancements: Where to Put Your $$ in 2017 • Products & Services Under Scrutiny: What Can You Sell? What Can You Say About It? • From Transactional Sales to Transformational Relationships: Unlimited Wash Programs
10:30 a.m. - 11:30 a.m.
Educational Sessions • HR Challenges Roundtable • Marketing to Millennials Roundtable • How Car Washes Can Embrace the Future of Marketing: Mobile Apps and Loyalty • “Every Drop Counts” – Water Solutions for the 21st Century Car Wash • How to Navigate the Digital Marketing World • New Vehicle Technology — The Effects of Emerging Automotive Technology on Car Wash Operations • Guidance in Uncertain Times • 3 “Easy E’s” of the Car Care Industry | Solving Customer Service Challenges to Drive Big Profits
11:00 a.m. - 6:00 p.m.
Trade Show Floor Open
4:30 p.m. - 6.00 p.m.
Welcome Reception in the Trade Show
Wednesday, April 5
8:00 a.m. - 9:30 a.m.
General Session • Breakfast • State of the Industry Presentation • Keynote Address
9:45 a.m. - 12:00 noon
Workshop • Secrets to Creating Sticky Social Media Content
9:45 a.m. - 10:45 a.m.
Educational Sessions • How to Create a Unified Culture in a Multi-Site Company — Panel Discussion • Visibility Wins: How to Build Your Business by Building Your Brand • Self-Serve Panel Discussion • Boost Revenue Today • What GDI and New Technology Means To You • Mobile Digital Marketing: Opportunity is Banging on the Door
11:00 a.m. - 12:00 noon
Educational Sessions • Looking at Trends in the Exterior/Express Exterior Segment • Tips for Managing Customer Expectations — Panel Discussion • Visibility Wins: How to Build Your Business by Building Your Brand • Self-Serve Roundtables • Keep The Change: Attract More Customers & Keep Them • Bridging the Gap from GF-5 to GF-6: Preparing for New Industry Standards • Mobile Payments: The New Way to Pay
11:30 a.m. – 5:30 p.m.
Trade Show Floor Open
12:00 noon – 1:30 p.m.
AOCA Member Meeting and Lunch
4:30 p.m. – 5:30 p.m.
Exhibitor Booth Crawl in the Trade Show
5:30 p.m. – 6:30 p.m.
AOCA President’s Reception
Thursday, April 6
9:00 a.m. - 10:00 a.m.
Educational Sessions • Ready, Steady Engage! Tips for Engaging Your Workforce • Looking at Trends in the Full/Flex Serve Segment • Roundtable — Upselling Ideas (Value-added Services) • New Investor: The Real Numbers and Pitfalls You Need to Know • ICA Consumer Research Study • Looking at Trends in the Exterior/Express Exterior Segment
10:00 a.m. – 2:00 p.m.
Trade Show Floor Open
* Schedule of events based on information available February 9, 2017 subject to change.