The International Carwash Association has reported on the near completion of its three public relations pushes for 2013. The first campaign consisted of a prepackaged press release as well as blogger outreach centered on thinking green. The ICA targeted distribution to occur near Earth Day to maximize exposure. The second campaign drove home the importance of washing cars at a professional car wash to benefit the environment. The third campaign focused on winterizing cars.
The campaign has generated more than 85 million impressions across 4,000 print/online placements for the prepackaged press release and more than 2.5 million impressions on more than 29 blogs with more than 25,000 giveaway entries.