Auto Laundry News - April 2011

Preview: Car Care World Expo 2011

This year, the International Carwash Association’s annual event, Car Care World Expo, moves to a new venue: the Sands Expo Center in Las Vegas, NV. This change places show attendees within walking distance of numerous attractions, including the newer Wynn’s and Encore across one street and the older familiar Treasure Island, across another.

The gathering of everyone and everything that is car washing, the largest get-together of its kind anywhere, officially kicks off on Monday, May 2 and runs through Wednesday, May 4. Sunday, May 1 offers two “pre-show” events. First, as in past years, a new-investor seminar is scheduled. Titled “Introduction to the Car Wash Business,” this is close to an all-day program. Attendees will learn car wash business models, how to develop their business strategy, site selection and development tactics, and how to optimally finance their business. Second, a golf tournament is back in the activities lineup. Enthusiasts can head for the greens at the Las Vegas Paiute Golf Resort at 1:30 p.m. on Sunday.

The petroleum marketers and c-store operators have not been forgotten. A seminar designed specially for them is on the schedule for day one of the show. The seminar will provide an in-depth look at the car wash industry to help attendees make sense of the car wash as a profit center, develop a brand that attracts customers, identify the right distributors and grow distributor relationships, and effectively market and promote their business to maximize their profit potential.

Car wash directed educational sessions are geared to specific audiences: owners/operators (identified in the schedule below by the letter “O” behind the session title) and site managers (M). On Tuesday, May 3, the keynote address will be delivered by Joe Theismann, a two-time Pro Bowl player and the most productive quarterback in the history of the Washington Redskins. In his presentation, titled “Challenge of Change,” Theismann will show attendees how to tackle change by keeping a positive mental outlook and committing to a vision that will guide them to the top.

For additional information, call ICA headquarters at (312) 321- 5199, or (888) 422-8422, or visit carwash.org on the web.

Sunday, May 1

11:30 a.m. - 6:00 p.m.
Introduction to the Car Wash Business

1:30 p.m.
Golf Tournament

6:00 p.m. - 7:00 p.m.
Introduction to the Car Wash Business Reception

Monday, May 2

8:00 a.m. - 9:00 a.m.
Educational Sessions
• Creating a Marketing Plan to Grow Your Brand (O)
• Self-Serve Discussion Forum, Part I (O)

8:00 a.m. - 11:30 a.m.
Educational Session
• Maximize Car Wash Revenue (P)

9:15 a.m. - 10:15 a.m.
Educational Sessions
• Hiring for Profit (O)
• Attaining Excellence in Site Management (M)
• Self-Serve Discussion Forum, Part II (O)
• Leveraging New Technology to Lower Cost and Increase Profit (O)

10:30 a.m. - 11:30 a.m.
Educational Sessions
• Low-Cost, High-Impact Promotions (O)
• Effective Employee Management to Achieve Business Success (M)
• Social Media: Is it Right for Your Business? (O)

11:30 a.m. - 5:30 p.m.
Expo Floor Open

5:30 p.m. - 7:30 p.m.
Welcome Celebration

Tuesday, May 3

8:00 a.m. - 9:00 a.m.
Educational Sessions
• Water Reclamation and Best Practices of Water Management (O)
• Making the Customer Experience Special, Part I (M)

9:15 a.m. - 10:15 a.m.
Educational Sessions
• Pricing Strategy (O)
• Three Ways to Grow YourBusiness in 2011(and make it your best year yet) (O)
• Making the Customer Experience Special, Part II (M)

10:30 a.m. - 11:30 a.m.
Keynote Address
• Challenge of Change —Speaker: Joe Theismann

11:30 a.m. - 5:30 p.m.
Expo Floor Open

Wednesday, May 4

8:00 a.m. - Noon
Expo Floor Open

KEY:
O Owners/Operators
M Site Managers
D Petroleum Marketers/
C-Store Operators

* Schedule of events based on information available March 1, 2011, subject to change.

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