CHEAP COMPETITION

07/10/14

A new consumer product aims to strengthen the hand of professional car washers’ hardiest competitor: the driveway washer.

Slated for initial distribution through supermarkets in New Jersey, the new 1-ounce, single-use product — Brilliant Car Wash & Polish — was originally developed to cut grease from industrial machinery according to a report in Grocery Headquarters.

What sets it apart is its $1 retail price tag.



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