Washé, the largest on-demand car wash platform in the United States, has announced that former Washos founder and CEO Bertrand Patriarca has joined Washé as new CEO to lead the company into the next phase of growth and to spearhead a nationwide expansion. Patriarca brings with him a wealth of experience in scaling start-up companies and building teams that deliver growth and disruption in the technology space. He officially took the reigns as CEO October 25, 2021.
The Washé App started out in Boca Raton, FL in 2016 delivering car washes to customers’ homes, offices, and parking facilities. The platform has enabled mobile detailers to expand their business to a digital order management system accessed through the Washé native mobile app. Under the leadership of interim CEO Edward Laws, the company has seen strong sustained growth in its home market of Florida creating a must-have service that connects thousands of customers with its ever-expanding network of mobile detailers every month. Laws will continue to focus on the company’s growth and diversification in a new role as chief revenue officer.
On-demand car wash services through the Washé App are currently offered in Florida and Texas.
Patriarca and Laws, together with Lauren Joyal as director of strategic planning and operations, will now focus on expanding the Washé platform across new markets with launches planned in