Thanx, a provider of customer engagement and retention tools for car washes, retailers, and restaurants, has announced the launch of its newest products: unlimited campaigns for car washes. Through personalized, multi-channel marketing, these tools help express and full-service car washes increase unlimited plan subscribers and reduce attrition of the unlimited plan membership base.
Thanx is a point-of-sale agnostic solution, working directly with the credit card networks to automatically track and reward customer spending. With reliable transaction data, Thanx creates customer segments and helps the car wash target customers with personalized messages. The loyalty system works seamlessly with DRB, ICS and other leading category POS systems.
There are three targeted campaigns that allow customers to save money while the car wash sees a guaranteed stream of revenue from members who enroll:
Unlimited Saver Campaign: This campaign targets existing non-subscriber customers whose spending is already above the unlimited threshold to upgrade them to recurring memberships. This highly flexible campaign can be configured with or without special offers or discounts.
Upgrade to Unlimited Campaign: This campaign targets existing non-subscriber customers whose spending is nearing the unlimited price threshold and invites them to join an unlimited plan. This highly flexible campaign can be configured with or without special offers or discounts.
Unlimited Winback Campaign: This campaign targets previous subscribers who have discontinued their membership and encourages customers to rejoin an unlimited plan through special incentives and offers.